Social media posts may make teens more susceptible to vaping, new Stanford research has shown. The finding, published recently in Nicotine & Tobacco Research, comes from the first study to use a cause-and-effect design to test how social media posts can influence teens' interest in vaping and e-cigarettes. After teens viewed Instagram-style posts, some of which promoted vaping, the researchers asked about their intentions to vape.
Full Answer
Why is vaping and e-cigarettes promoted on social media?
Yet vaping and e-cigarettes are widely promoted on social media by the industry and influencers, using advertising tactics that were outlawed for tobacco in Australia in the 1980s for traditional media. This blatant promotion is not tolerated offline, so why is it happening on social media? Twitter image.
Does too much social media make teens vape more?
Spending more time on social media may make vaping seem more normal. However, it is also possible that other factors, such as struggling with depression, may make teens more vulnerable to both excessive social media use and to willingness to try nicotine.
Which social media platforms do young adults use to vape?
Vaping, smartphones, and social media use among young adults: Snapchat is the platform of choice for young adult vapers. Addict Behav 2021;112:106576. CrossRef Krohn MD, Massey JL, Zielinski M. Role overlap, network multiplexity, and adolescent deviant behavior.
What is the role of marketing in the vaping industry?
The proponents who are well-versed in the industry and are willing to educate people on all aspects of vaping. They often act as brand ambassadors. The marketers who directly aim at bringing traffic to the brands’ sites and increasing the sales. There is an abundance of vaping messages on social media.
How old do you have to be to sell tobacco?
Is e-cigarettes safe for adolescents?
Does Australia ban vaping?
Can you advertise tobacco products?
Is vaping a recreational activity?
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How does social media affect vaping?
Social media posts may make teens more susceptible to vaping, new Stanford research has shown. The finding, published recently in Nicotine & Tobacco Research, comes from the first study to use a cause-and-effect design to test how social media posts can influence teens' interest in vaping and e-cigarettes.
How does social media influence smoking?
Researchers at the Keck School of Medicine of USC led the global meta-analysis of 29 studies. People who have viewed tobacco content on social media are more than twice as likely than non-viewers to report using tobacco and, among those who have never used tobacco, more likely to be susceptible to use in the future.
What is social vaping?
Social smoking, vaping, or hookah use, is occasional smoking that is strongly connected to social activities, such as drinking.
Is vaping socially acceptable?
Growing misconceptions around e-cigarettes have impacted the public's view on vaping, but it remains a popular alternative to smoking for many. No tobacco, no ash, no tar and no smoke odour* helps vaping to be seen as more socially acceptable than smoking.
How does peer pressure affect vaping?
It's common for teens' first exposure to vaping to come as an effect of peer pressure, says Dr. Katherine Williamson, a CHOC pediatrician. “The rate at which vaping has increased over the last several years see is really scary for me to see as a pediatrician,” Williamson says.
Can e cigarettes be advertised on social media?
Abstract. Background Exposure to visual posts featuring e-cigarette products on social media is associated with increased e-cigarette use among US adolescents. Instagram is the largest source of e-cigarette social media marketing, where influencers—for example, bloggers, brand ambassadors—post promotional materials.
How do I stop social vaping?
You can quit vaping and still have a social life....How to Deal With Social TriggersPlan ahead. Think about how you will handle social situations where others are vaping. ... Avoid places where people vape. ... Ask others not to vape around you. ... Take a break from social media.
Why is vaping so popular in the teenage community?
“These results suggest that vaping is leading youth into nicotine use and nicotine addiction, not away from it.” “Teens are clearly attracted to the marketable technology and flavorings seen in vaping devices,” explains Dr. Nora D. Volkow, director of NIH's National Institute on Drug Abuse.
How many teenagers are vaping?
2022 Findings on Youth E-Cigarette Use 14.1% (2.14 million) of high school students and 3.3% (380,000) of middle school students reported current e-cigarette use.
Why is vaping more acceptable than cigarettes?
Growing misconceptions around e-cigarettes have impacted the public's view on vaping yet it remains a popular alternative to smoking for many. No tobacco, no ash, no tar and no smoke odour* helps vaping to be seen as more socially acceptable than smoking.
Can vaping cause behavioral changes?
Vaping with or without nicotine has been shown to impact impulse control, especially in young adults whose brains have not fully developed yet. Some of these risks include mood disorders and permanent damage to parts of the brain responsible for memory, emotion and critical thinking.
Is VUSE e cigarette safe?
Although the FDA has not said that the approved Vuse products are safe, it has weighed the evidence and concluded that the products provide a lower risk alternative to traditional tobacco cigarettes, which contain substantially more toxic chemical constituents.
Why is there so much smoking in movies?
So, why is smoking still in movies? Many movies contain tobacco imagery, even though it may not add anything to the movie itself. This is due to the influence and funding from tobacco companies.
Is smoking real in movies?
In theatrical performances, actors have long used fake or herbal cigarettes in smoking scenes due to public health concerns. Throughout most of Hollywood cinematic history, however, actors smoked real tobacco products on set.
What are three ways ETS affects children?
Children exposed to ETS are more frequently affected by middle ear infections, reduced lung function, respiratory diseases such as pneumonia and bronchitis, and more severe asthma (5).
What are three main strategies for quitting tobacco use?
The 3 A's StrategyAvoid. Avoiding is one of the best strategies. ... Alternatives. Have alternatives to cigarettes handy at all times. ... Adjust. ... Strategy Worksheet.
The 3 main reasons youth use e-cigarettes - Truth Initiative
Youth vaping and using e-cigarettes is a public health concern. After a year of decline, vaping prevalence among teens increased in 2017.The rise in youth vaping and using e-cigarettes is a public health concern for several reasons.
How Vaping Culture is Contextualised on Social Media
Social media is changing everything. Years back, we used it only for the purpose of communication. Today, social media is evolved into many other areas, including giving businesses a boost. This is particularly true for the development of vaping culture. It is a relatively new industry that has been on its rise for the last […]
The influence of social media on teen use of e-cigarettes
E-cigarette use – or “vaping” – among youth is on a dramatic rise. In just one year, from 2017 to 2018, e-cigarette use rose by 78% among high school students [1].
Why is vaping so popular?
And it seems that e-cigarettes are the reason. In fact, vaping gained such an impressive popularity among former smokers because it helped them to quit tobacco.
Who is the most famous vaper?
Perhaps, the most famous vaper who draws the attention of young people is Austin Lawrence. Notorious for his tricks, he makes videos of himself manipulating vapor in ways that seem to defy all rational laws of physics. The videos get thousands of views and shares around the internet. Lawrence uses his Instagram account with almost 2 million followers as an advertising platform for his own vape brand.
Is vaping on social media?
There is an abundance of vaping messages on social media. And it has been growing every year. They can influence buying choices.
Is vaping a lifestyle?
In contrary to desperate struggling smokers who choose it as an alternative to smoking, most teenagers choose it as a lifestyle.
Is vaping safe?
Vaping is the new cool. It developed its own culture with its competitions, lounges, games and tricks. And since there are no scientifically proven facts that vaping cannot be safer than traditional smoking, the predictions for the culture are optimistic.
Is vaping legal for young people?
Vaping is attractive for young generations for many reasons. When e-cigarettes began to gain popularity, they were legal for young people. They implied a minimum level of danger, something youth knew they shouldn’t do but that seemed not as harmful as a regular cigarette.
Is vaping a new industry?
This is particularly true for the development of vaping culture. It is a relatively new industry that has been on its rise for the last few years. Still, you can find a lot of vaping posts on Facebook, Twitter, Instagram, YouTube and other social nets. This shows how many people in the whole world enjoy a novel way of smoking.
How does social media influence e-cigarette use?
Besides serving as a platform for e-cigarette advertisements, social media sites facilitate information sharing about e-cigarettes with images of their use among adolescents (7). As such, social media platforms provide opportunities for adolescents to acquire new information about e-cigarette use and behavior (8,9). For example, social media platforms such as YouTube provide tutorials with basic information about how to use e-cigarettes and vaping products (10). Furthermore, seeing peers or influencers (11) use e-cigarettes on social media may promote the perception among adolescents that e-cigarette use is a socially accepted behavior (12). Exposure to e-cigarette–related content on social media, therefore, might be associated with susceptibility to e-cigarette use among adolescents.
Why is it important to monitor e-cigarette companies?
Developing strategies to monitor e-cigarette companies’ marketing activities and e-cigarette–related content on social media, therefore, is as important as developing counter campaigns on social media to prevent vaping among adolescents.
How often is f included in a diet?
f Included once per day and several times per day.
Is Snapchat associated with vaping?
We found that Snapchat use was more consistently associated with experimenting and current vaping, and these results were observed even after stratifying models by middle and high school. This result supports past research finding that only Snapchat use was associated with ever vaping among college students, while other platforms (eg, Facebook, Instagram, and YouTube) were not associated with vaping status (15). This finding may be explained by the unique features of Snapchat as a platform. For example, Snapchat is used for peer-to-peer messaging and sharing of pictures for a short period, and the messages and pictures subsequently disappear. Snapchat includes “stories” and “discover” features, a collection of “snaps” lasting 24 hours between users and users’ network. Content can be private and not publicly viewed, unlike other platforms where the content is mostly public and relatively easy to monitor.
Is e-cigarette advertising legal in social media?
Although social media sites might have policies that prohibit e-cigarette advertisements, these restrictions are not strictly enforced and might not apply to all content (24,25). The prevalence of e-cigarette advertising on social media has resulted in the US Food and Drug Administration (FDA) issuing warning letters to e-cigarette companies about influencer posts (26,27). The use of e-cigarettes has been depicted as glamorous, popular, and socially acceptable, such as through the public actions of vaping (28). Portraying peers, acquaintances, or influencers in a way that portrays them as glamorous, popular, socially acceptable, or appealing while using e-cigarettes might influence adolescents to try e-cigarettes (12). Furthermore, other portrayals of e-cigarette use on social media (ie, safe, convenient, having positive health effects from current user testimony) might also appeal to adolescents (28–30). Several social media features make it difficult to monitor marketing practices that target adolescents (24). These features include loose age restrictions on social media (25) and Snapchat’s feature video content that disappears after viewing. Developing strategies to monitor e-cigarette companies’ marketing activities and e-cigarette–related content on social media, therefore, is as important as developing counter campaigns on social media to prevent vaping among adolescents. Further, a need exists for stronger penalties and prompt enforcement on social media platforms that violate tobacco-marketing policies (31).
Is social media linked to e-cigarettes?
Exposure to e-cigarette–related content on social media, therefore, might be associated with susceptibility to e-cigarette use among adolescents. Several studies found an association between social media exposure and e-ciga rette use among adolescents (6,12) and young adults (13,14). A recent study found that a higher level ...
Does the Department of Health and Human Services reflect the opinions of the authors?
The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors’ affiliated institutions.
Sample Social Media Language
Leave Juuling out of your day to reach success. Using nicotine in adolescence can harm the parts of the brain that control attention, learning, mood, and impulse control.
Vaping Social Media Images
Any of the following images can be downloaded and used on your choice of social media platform.
Can e-cigarettes be promoted to youth?
The researchers hope the findings will lead to tighter regulation of how e-cigarettes can be promoted to youth. "Social media platforms need to do more to close the loopholes in their policies that allow influencers to promote tobacco products," Vogel said.
Is vaping legal on social media?
Advertising of combustible cigarettes is prohibited by law in traditional media outlets such as magazines, newspapers and television. But vaping-related posts on social media are largely unregulated, with individual platforms making different decisions about what to allow.
Do social media posts encourage vaping?
Social media posts promoting e-cigarettes appear able to make teens more willing to vape, new Stanford research has shown.
How does vaping affect your lungs?
The mysterious vaping disease that has caused lung injury and death to vapers in 46 states and one United States territory is a big story on the news, but you won’t get the whole story in pro-vaping advertisements on your feed. What other health hazards can vaping cause? Selekman says that “popcorn lung,” or bronchiolitis obliterans, a which is a irreversible scarring of in your lungs, can be caused by inhaling the flavored vape chemicals. Also, heavy metals are released by the heating coil in the vaping device, and vitamin E oil is often added to the pods, most often when you’re vaping THC. All of these may contribute to the dramatic lung damage and lipoid pneumonia now being seen. Selekman says you can suffer severe lung damage in a much shorter time span—as little as 1 to 2 years—as a vaper. Smokers of regular cigarettes often don’t see the effects of lung damage for many years, often decades.
How much nicotine is in a pod of e-cigarettes?
Selekman says the nicotine amounts in e-cigs are often higher, with each pod containing 40-59 mg of nicotine. That’s the same amount, roughly, as an entire pack of cigarettes! “When people on social media say that we know vaping is safer than regular cigarettes or is completely safe, that is just not true,” Selekman says.
What is smoke tricks?
New research is taking a hard look at “smoke tricks,” the highly influential visuals you see on social media of blowing circles while people vape. Images of smoke tricks may look fun, and you may be tempted to try to learn a couple to impress your friends at a party. Put your energies into another hobby—learn a language or take up a new workout instead. Because nothing looks less cool than sucking dangerous chemicals into your lungs just so you can spew them back out in fun shapes. Think about it. You’re past this.
Do vaping ads give you the truth?
Vaping Ads Don’t Give You the Truth About the Hazards. The mysterious vaping disease that has caused lung injury and death to vapers in 46 states and one United States territory is a big story on the news, but you won’t get the whole story in pro-vaping advertisements on your feed.
Do you have to withdraw from a vape pen?
We don’t know what the dangers of these metals are.”. Also, because vapes contain nicotine, even though you may hear on social media they can be used to help you stop smoking, you’ll most likely need to withdraw from your vape pen, too—double the hassle.
Top Vaping Products Found Using Social Media
Some of the top named vaping products of 2021 include vaping products that are electronic, easy to use, and rechargeable along with being long-lasting and reliable. These vaping products are listed as the best quality for individuals who vape at a cost that is affordable.
Social Media Searches
Using Facebook is one way to find out more details on specific vaping products on the market with a simple public search. Searching using the Facebook search bar will often show how many users are talking about a specific subject, allowing you to easily collect data without expensive products, services, or even hiring professionals.
Hashtags on Twitter
Another way to find more information regarding vaping products is to browse and search through various hashtags on Twitter that are most relevant to you and the vaping community you are interested in reaching. Twitter also shows how many users are talking about vaping, products, and the favorite devices and flavors of users.
Hobbies and Interests of Vaping Users
Once you familiarize yourself with various things within this industry, it’s much easier to put social media to use in order for it to work to your advantage. Spend time researching vaping flavors that are known for their taste and popularity with social networks such as Facebook, Twitter, and even Instagram.
Final Thoughts
Understanding vaping on a deeper level with the use of social media is a way to help boost your own market while familiarizing yourself with vaping altogether. The more you know about the audience who is most interested in the vaping community, the easier it becomes to relate and appeal to them - whether you’re in the business or simply curious.
Also on The Vape Mall Blog
This piece will be talking about the best practices for maximum dripping …
How old do you have to be to sell tobacco?
Any brand that posts content related to the sale or transfer of these products must restrict it to adults 18 years or older. Whether this is even possible on social media is still open to question.
Is e-cigarettes safe for adolescents?
Despite the dangers of e-cigarettes, many adolescents have positive opinions about them. Surveys have revealed young people consider e-cigarettes to be a healthier and less addictive alternative to cigarettes, with fewer harmful chemicals and fewer health risks from second-hand vapour.
Does Australia ban vaping?
But that legislation doesn’t ban online sales of tobacco products, including vaping products, and can do very little about advertisements from overseas websites.
Can you advertise tobacco products?
Ad creatives and landing page must not display or promote tobacco, tobacco-related products such as cigars, tobacco pipes, rolling papers, or e-cigarettes.
Is vaping a recreational activity?
Yet e-cigarettes are touted online as a harmless recreational activity. Vape juice (which may or may not contain nicotine) is available in flavours such as gummy bear, chocolate treat and cherry crush, while social media influencers demonstrate fun vaping tricks or ways to customise e-cigarette devices. There are even online vaping communities offering social support and connectedness.
Abstract
Introduction
- With the growing popularity of vaping (1), evidence has emerged about the association between social media use and adolescent vaping (2). This association may be attributed to the proliferation of e-cigarette advertisements and other related content on social media (3). Advertisements on social media may pose particular risks because of high levels...
Methods
- We analyzed data from the 2019 Florida Youth Tobacco Survey (FYTS), an annual cross-sectional statewide, school-based survey that uses a multistage stratified sample design representative of middle and high school students in Florida (N = 10,776) (18). Weighted response rates were 71.6% for middle school students and 68.6% for high school students. We included respondents who r…
Results
- The analytic sample (n = 10,475) was composed mostly of high school students (56.9%, weighted); 50.4% were male, 38.8% were non-Hispanic White, and 33.5% were Hispanic. Of current e-cigarette users, 71.6% were current cigarette smokers, 73.2% were current other tobacco product users, 26.3% reported family members using tobacco products, and 24.8% of adolescen…
Discussion
- This study highlights the potential influence of Snapchat (daily and nondaily use), Instagram (daily use), Facebook (nondaily use), and Twitter use (nondaily use) on experimental and current vaping among adolescents in Florida. This association may be explained by the recent increase in popularity of social media platforms among adolescents (17) and the potential exposure to e-ci…
Acknowledgments
- This study was supported by the Florida Department of Health, grant #9JK05. Florida Youth Survey Data used in this study were collected by the Florida Department of Health. The views expressed herein are solely those of the authors and do not necessarily reflect those of the Florida Department of Health or the Centers for Disease Control and Prevention. The authors de…
Author Information
- Corresponding Author: Juhan Lee PhD, 1864 Stadium Rd, FLG 17C, Gainesville, FL 32608. Telephone: 352-284-1818. Email: juhan.j.lee@ufl.edu. Author Affiliations: 1Department of Health Education and Behavior, College of Health and Human Performance, University of Florida, Gainesville, Florida. 2Annenberg School for Communication, University of Pennsylvania, Philadel…
References
- Zeller M. Youth e-cigarette use and the food and drug administration’s multifaceted approach. Am J Public Health 2020;110(6):772–3. CrossRefexternal icon PubMedexternal icon
- Dormanesh A, Kirkpatrick MG, Allem JP. Content analysis of instagram posts from 2019 with cartoon-based marketing of e-cigarette–associated products. JAMA Pediatr 2020;174(11):1110–2. CrossRefexter...
- Zeller M. Youth e-cigarette use and the food and drug administration’s multifaceted approach. Am J Public Health 2020;110(6):772–3. CrossRefexternal icon PubMedexternal icon
- Dormanesh A, Kirkpatrick MG, Allem JP. Content analysis of instagram posts from 2019 with cartoon-based marketing of e-cigarette–associated products. JAMA Pediatr 2020;174(11):1110–2. CrossRefexter...
- Amin S, Dunn AG, Laranjo L. Social influence in the uptake and use of electronic cigarettes: a systematic review. Am J Prev Med 2020;58(1):129–41. CrossRefexternal icon PubMedexternal icon
- Marynak K, Gentzke A, Wang TW, Neff L, King BA. Exposure to electronic cigarette advertising among middle and high school students — United States, 2014–2016. MMWR Morb Mortal …
Tables
- a Accounted for complex sampling design of Taylor series linearization as variance estimation. b Vaped, but not vaped in the past 30 days. c Vaped in the past 30 days. d Estimated using Rao-Scott adjusted χ2 test. e Included every few months, every few weeks, 1–2 days/week, and 3–5 days/week. f Included once per day and several times per day. g Assessed using the question, D…