Vaping FAQs

how is vaping targeting youth

by Meredith Gutkowski Published 2 years ago Updated 1 year ago
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The study suggests that vaping may be driving an increase in nicotine use for teens. In vaping, a battery powered device called an e-cigarette heats a liquid into a vapor that can be inhaled. The vapor may contain nicotine (the addictive drug in tobacco), flavoring, and other chemicals.

Full Answer

Why do so many teens vape?

When it comes to why teens themselves say they vape, many of their reasons have a social connection. In the 2019 National Youth Tobacco Survey, middle and high school students named their top reasons for trying e-cigarettes as: “They see a friend or family member vaping, and they want to try it,” Richter says.

Is vaping bad for teenagers?

Vaping inflames the throat and lungs, causing irritation and opening the door for illnesses. Your teen might constantly clear their throat, cough or even experience chest pain. They could also be more susceptible to lung-related illnesses like bronchitis and pneumonia.

What are the effects of vaping on teenagers?

  • Nicotine dependence, which can lead to disruptions in brain development and chemistry
  • Increase in shortness of breath, coughing, and fevers
  • Acid reflux
  • Higher likelihood of contracting lipoid pneumonia, which occurs when fatty substances are inhaled into the lungs.

How does vaping affect teens, vaping and mental health?

Vaping puts nicotine into the body. Nicotine is highly addictive and can: slow brain development in teens and affect memory, concentration, learning, self-control, attention, and mood increase the risk of other types of addiction later in life

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How are vaping products marketed to youth?

Experts have found that all e-cigarette ads included at least some type of youth-appealing content involving strong emotional appeal. Of the video ads studied, 68% used happiness, 41% used friendship, 24% used sex, and 24% used success.

How is vaping targeted towards teens?

Targeting teens TV and social media ads target teens with the appealing flavors and brightly colored packaging of vapes. For instance, vapes come in colors that match the fruity flavors they contain, such as blue for blueberry and green for mint. "Some teens don't even know that e-cigs contain nicotine."

Who is the target market for Vaping?

The research highlighted that e-cigarettes were being targeted at two distinct consumer groups: The committed smoker, Young social smoker or non-smoker.

How do cigarette companies target youth?

Big Tobacco pushes their message by placing ads—big ones—in magazines and publications that are popular with kids. The more exposure adolescents and teens have to tobacco advertising, the more likely they are to start smoking.

How does social media influence vaping?

Exposure to influencer marketing and other promotional strategies related to e-cigarette content on social media has been associated with increased risk of e-cigarette use among adolescents and young adults.

What are the social effects of vaping?

Vaping can lead children and teenagers to start smoking Since vape companies target their products to young people, vaping can lead teenagers and young adults to develop a nicotine addiction. Regular nicotine exposure can weaken a young person's memory and ability to concentrate.

How many teenagers are vaping?

2022 Findings on Youth E-Cigarette Use In 2022, about 1 in 10 or more than 2.5 million U.S. middle and high school students currently used e-cigarettes (past 30-day). 14.1% (2.14 million) of high school students and 3.3% (380,000) of middle school students reported current e-cigarette use.

How can we get students to stop vaping?

Here are some practical steps schools can take to prevent and reduce teen vaping.Start Tobacco Education Classes.Peer-to-Peer Education.Getting Parents Involved in Tobacco-Related Education.Implement an Anonymous Reporting System to Report Vaping On Campus.Offer Counseling for Stress, Mental Health, and More.More items...•

When did vaping become popular?

E-cigarettes entered the U.S. marketplace around 2007, and since 2014, they have been the most commonly used tobacco product among U.S. youth.

How do cigarette ads affect teens?

Teens go through big developmental changes, forming their own identities and taking more risks. They also begin to pay more attention to being accepted by friends. One study found that cigarette ads may make teens feel like smoking would make them popular, sophisticated, attractive or tough.

Do tobacco companies target kids?

Our findings, summarized below, show that the tobacco industry uses point-of-sale advertising widely, and consistently targets youth. In 90% of the countries we studied, cigarettes were displayed near junk food or sugary drinks, including some self-serve displays within children's reach.

Are tobacco companies targeting teens?

According to a 2013 article in the CMAJ, the tobacco advertising industry targets young smokers under age 18, particularly adolescent girls. [1] Tobacco and alcohol companies have a long history of targeting youth because these industries need to attract a new generation of smokers and drinkers.

What does vaping do to a 14 year old?

Using nicotine in adolescence can harm the parts of the brain that control attention, learning, mood, and impulse control. Each time a new memory is created or a new skill is learned, stronger connections – or synapses – are built between brain cells. Young people's brains build synapses faster than adult brains.

What age group is most likely to vape?

Teens and young adults. Gallup says that 20% of people age 18 to 29 vape, compared to 9% of people age 30 to 49, 7% of people age 50 to 64, and less than 0.5% of people older than 65. And, according to the Truth Initiative, 15- to 17-year-olds are 16 times more likely to vape than 25- to 34-year-olds.

How can teens avoid vaping?

Here are some of the most effective ways you can steer your kids away from tobacco:Maintain a dialogue. Start early — begin talking with your kids about smoking and vaping in kindergarten. ... Think more than cigarettes. ... Prepare your kids for peer pressure. ... Set a good example. ... Establish a smoke-free home.

How many teenagers use vapes?

Data also shows that teens are not simply experimenting with e-cigarettes but are instead using them habitually. In 2021, more than a quarter (27.6%) of high school e-cigarette users and 8.3% of current middle school e-cigarette users reported vaping daily, according to the 2021 National Youth Tobacco Survey.

What is the wave of vaping ads?

To public-health advocates, the current wave of vaping ads – like the Instagram posts at right – is reminiscent of cigarette makers' strategies in the 20th century, like the 1979 tobacco ads pictured at left.

What are the e-cigarette companies targeting?

E-cigarette companies are targeting young people in Canada through advertisements that promote flavours, make health claims and push lifestyle benefits – all of which, critics say, flouts federal laws meant to prevent the promotion of vaping as a desirable activity for young people.

What are the most common violations of the federal vape law?

The most common violations were promoting child-friendly flavours and using testimonials to promote products. Under federal law, testimonials include any promotions that feature people, characters or animals.

Where is Canada Vapes located?

Canada Vapes, an online vape store and e-liquid manufacturer in London, Ont., published a post on Instagram and Facebook in early November promoting a holiday-themed gingerbread cookie vaping flavour. The post says the e-liquid is “a combination of molasses and ginger to create the perfect seasonal delight.”.

Who sells the Vype e-cigarette?

In September, several e-cigarette companies, including Juul, Imperial Tobacco Canada, which sells the Vype e-cigarette, and JTI Canada, which sells the Logic vape brand, joined forces to launch the Vaping Industry Trade Association (VITA).

Why are e-cigarettes legal in Canada?

E-cigarettes were legalized in Canada as a less harmful alternative to smoking, but as a condition, laws were put in place to help ensure the products didn’t fall into the hands of young non-smokers.

Is vaping a good alternative to cigarettes?

Health Canada states on its website that vaping is a less-harmful alternative to cigarettes . Some physicians and health groups support the idea that e-cigarettes could be an effective harm-reduction option for smokers. Tobacco-related illnesses kill an estimated 100 Canadians a day, according to the federal government.

How many 12th graders are vaping?

About 37% of 12th graders reported vaping in 2018, compared with 28% in 2017. Vaping of each substance that was asked about increased. This includes nicotine, flavored liquids, marijuana, and hash oil.

What is the purpose of e-cigarettes?

In vaping, a battery powered device called an e-cigarette heats a liquid into a vapor that can be inhaled. The vapor may contain nicotine (the addictive drug in tobacco), flavoring, and other chemicals. E-cigarettes can also be used with marijuana, hash oil, or other substances.

Can you use e-cigarettes with marijuana?

E-cigarettes can also be used with marijuana, hash oil, or other substances. Vaping may pose serious and avoidable health risks. Exposure to nicotine during youth can lead to addiction and cause long-term harm to brain development.

Is vaping increasing among teens?

Vaping Rises Among Teens. A new survey found an alarming rise in the number of American teens who tried vaping last year. The study suggests that vaping may be driving an increase in nicotine use for teens. In vaping, a battery powered device called an e-cigarette heats a liquid into a vapor that can be inhaled.

Why do people use e-cigarettes?

A study that included middle and high school students found that 43 percent of young people who ever used e-cigarettes tried them because of appealing flavors.

How many youths saw e-cigarettes in 2016?

By 2016, nearly 4 out of 5 middle and high school students, or more than 20 million youth, saw at least one e-cigarette advertisement.

How many tweets did Juul get in 2015?

The number of JUUL-related tweets skyrocketed from a monthly average of 765 in 2015 to a monthly average of 30,565 in 2017. By the end of 2017, JUUL captured more than half of the entire e-cigarette market share.

How much is an e-cigarette scholarship?

Several e-cigarette companies are offering scholarships, ranging from $250 to $5,000, that involve asking students to write essays on topics like whether vaping could have potential benefits, according to the Associated Press. For example, one company asks applicants to write about whether e-cigarettes minimize smoking’s negative effects.

When did e-cigarettes start being banned?

There are few federal restrictions on e-cigarette marketing, allowing companies to promote their products through traditional outlets — such as TV and radio — despite a ban in 1971 on cigarette advertising ...

Does the Truth Initiative regulate e-cigarettes?

Truth Initiative has repeatedly called on the FDA to fully regulate e-cigarettes to reduce youth appeal, access and use. Learn more about e-cigarettes with the Truth Initiative resource: E-cigarettes: facts, stats and regulations. TAGS: e-cigarettes marketing.

Is menthol allowed in e-cigarettes?

The 2009 Family Smoking Prevention and Tobacco Control Act banned flavors in cigarettes — except menthol — to curb youth appeal, but flavors are still allowed in other tobacco products. E-cigarette companies capitalize on this gap in regulation by offering kid-friendly flavors, such as cotton candy and gummi bear, and packaging e-liquids to look like common food items.

How does the e-cigarette industry attract young people?

Using tactics like emotional appeal, celebrity endorsements, cartoons, and animation on social platforms are all highly effective at appealing to youth – and the e-cigarette industry is well aware of this. They use a variety of methods on social media that attract young people, encourage their followers to share and interact with their content, and ultimately purchase their products.

How many features are in e-cigarette ads?

Studies have looked closely at the type of content contained within e-cigarette video ads to measure over 40 features that are known to be appealing to youth. Experts have found that all e-cigarette ads included at least some type of youth-appealing content involving strong emotional appeal.

What are the flavors of e-cigarettes?

These flavors range from strawberry granola bar and watermelon to cotton candy and chocolate cannoli. According to the Truth Initiative, 43% of young people who had never used e-cigarettes before tried their first one because of appealing flavors. Middle schoolers who vape also report that their favorite flavors were fruits, candy, desserts, and other sweets, respectively. [6]

Do e-cigarettes advertise on social media?

While e-cigarette companies still advertise on traditional media (television, packaging, product placement, and print), they have found huge success in social media marketing. Up to 76% of youth are on social media, and 92% of teens aged 13-17 years use the internet on a daily basis. [5]

Do e-cigarette sellers offer scholarships?

[3] By offering these scholarships, e-cigarette sellers saw their brands being listed on university websites.

Is vaping legal in 2020?

In January of 2020, the FDA prohibited the sale of pre-filled cartridges for e-cigarettes in any flavor other than ment hol or tobacco . The CDC explains that several states and communities have also taken steps to restrict the sale of flavored vaping products. [7] Still, despite the vast evidence of Big Tobacco purposefully targeting young people for decades, we see these products heavily marketed online and in the media. And, as e-cigarette devices continue to fall into the hands of middle school and high school students, it is increasingly clear that the industry will continue to put profit over public health.

How many teens were exposed to e-cigarettes in 2014?

More than 18 million (7 in 10) US middle and high school youth were exposed to e-cigarette ads in 2014.

What to ask youths about e-cigarettes?

Ask about youths’ e-cigarette use and counsel them about the dangers of nicotine, e-cigarettes, and all other tobacco use.

What is the purpose of the CDC's tobacco prevention and control programs?

Fund tobacco prevention and control programs at CDC-recommended levels to prevent youth use of all tobacco products, including e-cigarettes.

How much did e-cigarettes cost in 2011?

Exposure to e-cigarette ads may contribute to youth e-cigarette use: E-cigarette companies have rapidly increased advertising spending, from $6.4 million in 2011 to $115 million in 2014. Many of the themes used in advertising for cigarettes are also now used to advertise e-cigarettes – including sex, independence, and rebellion.

What is the purpose of e-cigarette regulations?

Developing regulations for e-cigarettes and other currently unregulated tobacco products to reduce the disease and death from tobacco use , including by preventing youth tobacco use.

How many high school students saw e-cigarette ads?

More than half of high school students (about 8 million) saw e-cigarette ads in retail stores, and more than 6 million saw them on the Internet.

Can you sell e-cigarettes on the internet?

Requiring that e-cigarettes be sold only through face-to-face transactions, not on the Internet.

What is an e-cigarette?

E-cigarettes are electronic devices that heat a liquid and produce an aerosol, or mix of small particles in the air. E-cigarettes come in many shapes and sizes. Most have a battery, a heating element, and a place to hold a liquid. Some e-cigarettes look like regular cigarettes, cigars, or pipes. Some look like USB flash drives, pens, ...

How do e-cigarettes produce aerosols?

E-cigarettes produce an aerosol by heating a liquid that usually contains nicotine, flavorings, and other chemicals that help to make the aerosol. The liquid used in e-cigarettes often contains nicotine and flavorings. This liquid is sometimes called “e-juice,” “e-liquid,” “vape juice,” or “vape liquid.”. Users inhale e-cigarette aerosol ...

How much nicotine is in Juul pods?

All JUUL e-cigarettes have a high level of nicotine. According to the manufacturer, a single JUUL pod contains as much nicotine as a pack of 20 regular cigarettes. 2

How does nicotine affect the brain?

Using nicotine in adolescence can harm the parts of the brain that control attention, learning, mood, and impulse control. 1.

What is a Juul?

JUUL is a brand of e-cigarette that is shaped like a USB flash drive. Like other e-cigarettes, JUUL is a battery-powered device that heats a nicotine-containing liquid to produce an aerosol that is inhaled.

What are the most popular flavors of e-cigarettes in 2020?

5 Among high school students who currently used any type of flavored e-cigarettes in 2020, the most commonly used flavors are fruit (73.1%), mint (55.8%), menthol (37.0%), and candy, desserts , or other sweets (36.4%). 5.

What are the flavors of e-cigarettes?

E-cigarettes come in various flavors, including fruit, candy, mint, and menthol. A study from 2013-2014 showed that most youth who use e-cigarettes first start with a flavored variety, and flavors are the primary reason youth report using e-cigarettes. 6.

When was the first vape invented?

In 2003, pharmacist—and smoker—Hon Lik created the first commercially successful vape. Popular vape brand JUUL traces its origins back to two smokers who were seeking an alternative to cigarettes in 2005. Vape products have been in Canada since at least 2004, but e-cigarettes containing nicotine were only legalized and regulated at the federal level in May 2018.

How old was Samson when he started vaping?

Samson says, “You could be the biggest loser, but if you had a really nice vape, filled with good juice, and one of the popular kids was out of vape, they’d be hanging out with you.”. Samson was just 12 when he tried vaping for the first time and says by the age of 14, he was addicted.

How many followers does Voopoo have?

Vype Canada has an Instagram account that largely markets their products. VOOPOO has over 420,000 followers on their Instagram account, and their most recent posts include a vaping elephant, guys flexing their guns (and their vapes), and a vape duel between two young men for the affections of a girl.

How many views does Vape have on TikTok?

Look up #vapetricks and you’ll see more than five million posts on Instagram and a staggering 200 million views on TikTok, a social media app for creating short lip-sync or talent videos that is especially popular with teenagers. “Vape culture is undeniable,” says Samson. Instead of practising smoke rings in front of the bedroom mirror with a Benson & Hedges cigarette, on YouTube you’ll find tutorials on how to perfect the ghost, the dragon, and the vape bubble—where the vapour is literally trapped inside a soap bubble.

What is the flavour of a vype?

Vype’s display in the Queen Street West store (180 Smoke) could be mistaken for a Nespresso display and their flavours include dark cherry, ripe mango, classic peach, and fresh apple.

Where is Vype located?

Vype also had a free-standing display on King Street West in Toronto. With its black frame filled in with large green plants and roped-off entrance, it looked more like the entry point to an art installation. Vape companies have also been called out for creating e-juice flavours that blatantly appeal to teens.

What is the meaning of "A cigarette for the beginner"?

Tobacco companies marketed smoking to teenagers as an illicit pleasure, a rite of passage. “A cigarette for the beginner is a symbolic act. I am no longer my mother’s child, I’m tough, I am an adventurer, I’m not square…” a 1969 draft report to the board of directors of Philip Morris stated.

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