Vaping FAQs

what juul's landmark vaping study means for tobacco regulation

by Gladyce Medhurst Published 2 years ago Updated 1 year ago

The FDA’s warning letter said the testimony showed that Juul marketed its vaping products as “modified risk tobacco products” — meaning the company included claims that the products “present a lower risk of tobacco-related disease or are less harmful than one or more other commercially marketed tobacco products.”

Puffing on Juul pods is just as effective for reducing specific tobacco-related biomarkers as complete abstinence from smoking. That's the conclusion from landmark study data released Saturday during the U.S. Society for Research on Nicotine & Tobacco 2019 Annual Meeting.Feb 26, 2019

Full Answer

Can Juul puffing help you quit smoking?

Puffing on Juul pods is just as effective for reducing specific tobacco-related biomarkers as complete abstinence from smoking. That’s the conclusion from landmark study data released Saturday during the U.S. Society for Research on Nicotine & Tobacco 2019 Annual Meeting.

Is Juul Labs’ small study on vaping good enough?

Juul Labs’ small study does not address the most prominent concerns that regulators have about vaping. While vaporizers have proven even more effective than approved cessation aids in getting people to give up cigarettes, they are also far more unhealthy than those options.

When will Juul be approved by the FDA?

The former Silicon Valley startup has three other studies currently ongoing and hopes to compile enough positive data to convince the FDA to approve Juul by a 2022 deadline. Juul Labs has argued that Juul is safer than cigarettes and an effective smoking cessation aid.

Does Juul reduce cancer-causing biomarkers in former smokers?

The biomarkers that were studied are all tobacco-related, a substance which Juul does not contain. Nonetheless, there is now a small sample of clinical data proving Juul’s ability to significantly reduce cancer-causing biomarkers in former cigarette smokers.

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What is Juul Labs business and purpose?

Juul Labs exists for one clear purpose: to provide adult smokers worldwide an alternative to combustible cigarettes. We do not want any non-nicotine users, especially those underage, to try our products, as they exist only to transition adult smokers away from combustible cigarettes.

Who is the target audience for Juul?

current adult smokersJUUL products are designed for adult consumers as an alternative to combustible cigarettes. The target audience for our marketing is current adult smokers.

What states are suing Juul?

California, Illinois, Minnesota, New York, North Carolina and Arizona attorneys general had already sued Juul. And by Feb. 25, 39 state attorneys general were investigating Juul's marketing practices and its misleading claims about amounts of nicotine and the safety of its e-cigarettes.

How much does Juul spend on marketing?

Marketing expenditures for JUUL Kantar recorded US$2.1 million spent on JUUL marketing between 2015 and 2017. While this figure is significant, it pales in comparison with marketing expenditures for other e-cigarette brands.

Is vaping better than smoking?

1: Vaping is less harmful than smoking, but it's still not safe. E-cigarettes heat nicotine (extracted from tobacco), flavorings and other chemicals to create an aerosol that you inhale. Regular tobacco cigarettes contain 7,000 chemicals, many of which are toxic.

Why has vaping become so popular?

Experts say part of the reason for the surge in use in such a short time is the evolution of the devices themselves. "We used to say that cigarettes are the most effective way of consuming nicotine, but e-cigarettes have replaced them," said Dr.

HOW MUCH IS THE Juul lawsuit worth?

Juul to pay about $439 million to settle e-cigarette marketing probe.

Who is Juul paying?

Juul will pay nearly $440 million to settle states' teen vaping probe The electronic cigarette maker has agreed to settle a two-year investigation by 33 states and Puerto Rico into the marketing of its vaping products, which have been blamed for a surge in teen vaping.

How much money did Juul lose in the lawsuit?

In November 2021, Juul Labs settled a case filed by the Arizona Attorney General that alleged the company's unlawful marketing practices targeted younger consumers and downplayed the risks associated with vaping. The case was settled for $14.5 million.

Can you sue Juul for being addicted?

Can I File a Lawsuit Against Juul for a Nicotine Addiction? Under our legal system, you can file a lawsuit against pretty much any person or business – Juul included. However, suing Juul for a nicotine addiction isn't likely to get much traction in court, nor is it likely to result in much compensation.

Is there a class action lawsuit against Juul?

September 2022 Juul has been ordered to pay a $438 million settlement out to 33 states and Puerto Rico for marketing their products to minors. Recently, school districts, municipalities and states have joined lawsuits against the vape company for marketing its products to minors.

Is Juul marketing to minors?

“The investigation found that Juul relentlessly marketed to underage users with launch parties, advertisements using young and trendy-looking models, social media posts and free samples even though its e-cigarettes,” according to the statement.

Is JUUL marketing to minors?

“The investigation found that Juul relentlessly marketed to underage users with launch parties, advertisements using young and trendy-looking models, social media posts and free samples even though its e-cigarettes,” according to the statement.

What percentage of JUUL users are under 18?

From the PATH Study, 31% of JUUL users were youth (aged 12–17 years). In the TLC study, 30% of current JUUL users were aged 15–17 years.

Did JUUL advertise to teens?

E-cigarette company Juul, which at the height of its success dominated the market with its sweet flavors, has agreed to pay $438.5 million in a settlement with 33 states and one territory over marketing its product to teens.

Which populations do tobacco e-cigarette ads target?

The American Association of Pediatrics conducted a study that showed adolescents exposed to e-cigarette ads in retail stores were twice as likely to start vaping, and young adults similarly exposed were 25 percent more likely to start.

What did Tan and al. say about Juul?

Tan et al. said their findings undermined both the scientific credibility of JUUL-sponsored research and public health as a whole. They recommended continued scrutiny of JUUL’s research funding activities and how that research is used to boost their public relations strategies and lobbying actions.

When did Juul stop selling pods?

And though JUUL announced mid-November 2018 it would be suspending retail sales of most of its flavored “pods” —which contain about as much nicotine as a 20-pack of cigarettes—it inked a $12.8 billion deal with Altria just weeks later.

What city was the first to ban e-cigarettes?

In late June, San Francisco —the home of JUUL Labs—became the first city in the U.S. to ban e-cigarette sales and distribution. San Francisco’s Board of Supervisors passed the ordinance with a unanimous vote on June 25, and JUUL responded with a statement claiming prohibition would drive former adult smokers “back to deadly cigarettes” ...

Is Juul Labs a sponsor?

An editorial published in The Lancet August 2 scrutinized JUUL Labs’ participation in and sponsorship of e-cigarette research in the U.S., finding the vaping giant fell short in seven of eight categories designed to test ethical integrity.

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