- Juul CEO Kevin Burns says his company never intended for its e-cigarettes to be used by children
- He also added that he doesn't want his own two teenagers to smoke the product
- Juul is fighting several lawsuits that claim the company has gotten teens hooked on nicotine by portraying its e-cigarettes as trendsetting and stylish
How does a Juul vape work?
As the battery heats up the liquid, it emits an aerosol vapor that the user inhales as one would inhale cigarette smoke. A Juul is a brand-name vaping device that closely resembles a flash drive, and can even be charged through a USB port.
How did Juul get so popular with young people?
Matthew Myers, president of the Campaign for Tobacco-Free Kids, told Boston’s WBUR: “ [Juul] figured out how to deliver nicotine more intensely, more rapidly, more deceptively to our young people than any company has ever done in history.” Through the internet and social media, that is – between cartoons and children’s games.
How dangerous are Juul vape pens?
In fact, according to a Truth Initiative study published in April, one Juul cartridge contains about the same amount of nicotine as an entire pack of cigarettes, which means a new generation of teens may become addicted to nicotine through these vape pens. Even with nicotine-free liquids, however, the dangers have become increasingly evident.
What is the difference between Juul and regular e-cigarettes?
JUUL is one of a few e-cigarettes that use nicotine salts, which allow particularly high levels of nicotine to be inhaled more easily and with less irritation than the free-base nicotine that has traditionally been used in tobacco products, including e-cigarettes.
What is Juul's role in the tobacco crisis?
How much is Juul worth?
Why is Juul suing?
How effective is Juul on Twitter?
How many seniors use e-cigarettes?
Is Joe Camel a mascot?
Who is suing the e-cigarette company?
See 2 more
About this website
Is JUUL safe for kids?
The use of e-cigarettes is unsafe for kids, teens, and young adults. Most e-cigarettes contain nicotine. Nicotine is highly addictive and can harm adolescent brain development, which continues into the early to mid-20s. E-cigarettes can contain other harmful substances besides nicotine.
Who is the target audience for JUUL?
current adult smokersJUUL products are designed for adult consumers as an alternative to combustible cigarettes. The target audience for our marketing is current adult smokers.
Is vaping around kids OK?
It's not safe to use vape pens or e-cigarette devices around kids. The vapor from e-cigarettes has chemicals in it that can be harmful to kids. There's another serious problem with e-smoking devices: Kids can get poisoned if they drink the liquid in nicotine delivery devices or refills.
Why do kids like Juuls?
It's discreet: People may be more inclined to use Juul because its compact design is easy to hide from parents, teachers and other authority figures. It doesn't smell like a cigarette: Cigarette smoke permeates the air in a relatively large radius. Juuls, on the other hand, don't give off the smell of tobacco or smoke.
What age group Vapes the most?
Teens and young adults. Gallup says that 20% of people age 18 to 29 vape, compared to 9% of people age 30 to 49, 7% of people age 50 to 64, and less than 0.5% of people older than 65. And, according to the Truth Initiative, 15- to 17-year-olds are 16 times more likely to vape than 25- to 34-year-olds.
Why do kids use nicotine?
Kids might be drawn to smoking, vaping, and chewing tobacco for many reasons — to look cool, act older, lose weight, seem tough, or feel independent. But parents can fight those draws and keep kids from trying these things — and getting addicted to them.
Does vape smoke stay in the air?
Like secondhand smoke, it lingers in the air long enough that anyone in the same room (assuming the room is small enough) is likely to inhale some of the exhaled aerosol. As the name indicates, the bystanders are not inhaling secondhand (or passive) smoke—because secondhand e-cigarette vapor simply isn't smoke.
Does vape smoke stay on clothes?
The simple and straightforward answer is no, vape does not stick to your clothes. Unlike smoking, which involves burning tobacco and producing strong-smelling smoke, vapours from your e-cigarette do not stick to your clothes if you vape casually and out in the open.
Can you get 2nd hand smoke from vaping?
"Aerosols from vaping contain heavy metals and ultrafine particles," Islam said. "If somebody else is vaping in the same area, you're breathing it – those particles are entering your lungs, where they can do damage."
What do I do if I catch my kid vaping?
If your child is caught vaping or admits to vaping, try to stay calm and non-judgmental. Listen, don't lecture....Invite your child to talk, be patient and ready to listen.Try to understand their feelings.Avoid showing judgment.Keep asking questions and check to make sure you understand.
Can a 13 year old have a nicotine free vape?
It would be illegal for someone to sell you e-cigarettes, vape liquid or normal cigarettes at the age of 13. It isn't technically illegal for you to carry an e-cigarette but if you are caught in public the police can confiscate it from you.
How do you vape under age?
You can't buy them so the only way is through friends. Just don't ask any strangers to help you. Only ask your friends who are of legal age. Or if you have friends who vape just ask them to share with you.
What percentage of Juul users are under 18?
From the PATH Study, 31% of JUUL users were youth (aged 12–17 years). In the TLC study, 30% of current JUUL users were aged 15–17 years.
Did Juul advertise to teens?
E-cigarette company Juul, which at the height of its success dominated the market with its sweet flavors, has agreed to pay $438.5 million in a settlement with 33 states and one territory over marketing its product to teens.
Why do teenagers vape?
addiction, they like the “hit” they get from nicotine. appealing flavors (e.g. fruit, candy, dessert) devices are seen as trendy, or a status symbol. they consider vaping “harmless” and “safer than smoking” in order to quit or cut down on smoking.
How did Juul become popular?
Social media played the overwhelming role in marketing Juul, even though all social media platforms ban paid tobacco product advertising. The company found a loophole. “Juul Labs did organic advertising; they created social media pages and did their own posts. It didn't cost Juul Labs anything,” Jackler said.
What are Juul's ads like?
Juul’s ads look remarkably similar to Marlboro cigarette ads, according to Stanford Research Into the Impact of Tobacco Advertising.
What is a Juul hashtag?
Juul hired social media influencers — people with large followings on Instagram — to promote its products. It created hashtags — #juul, #juulvapor, #switchtojuul, #vaporized — that the influencers blasted out to their followings, often featuring images of young people Juuling, or doing tricks or jokes with their device.
What is the pod in a Juul?
Each Juul has two components: the e-cigarette, which holds the battery and temperature regulation system; and the “pod,” which contains e-liquid — made up of nicotine, glycerol and propylene glycol, benzoic acid, and flavorants — and is inserted into the end of the e-cigarette device.
When did Juul start advertising?
In a white paper, a team of researchers with Stanford Research Into the Impact of Tobacco Advertising have shared their study of the company’s marketing campaign between Juul’s launch in 2015 and fall 2018. They looked at thousands of Instagram posts, emails, and ads, and came to this searing conclusion: Juul’s marketing “was patently youth-oriented.” Juul also appeared to borrow directly from the tobacco industry playbook.
When did Juul launch?
In the summer of 2015, Juul’s product launch coincided with sampling events in major US cities. Good-looking young people distributed free Juuls at movie and music events. “The principal focus of these activities was to get a group of youthful influencers to accept gifts of Juul products,” the report states, “to try out their various flavors, and then to popularize their products among their peers.”
How much does a Juul pod cost?
Juul’s “ starter kit ,” the e-cigarette, USB charger, and four flavor pods, sells for about $50.
Why do people turn to Vox?
Millions turn to Vox to understand what’s happening in the news. Our mission has never been more vital than it is in this moment: to empower through understanding. Financial contributions from our readers are a critical part of supporting our resource-intensive work and help us keep our journalism free for all. Please consider making a contribution to Vox today to help us keep our work free for all .
What is Vaping and Juul?
The term “vaping” refers to inhaling the aerosol (also called vapor) emitted by electronic cigarettes (e-cigarettes), vape pens, or personal vaporizers. A vaping device or electronic cigarette is made up of a mouthpiece, a battery compartment, and a cartridge for the e-liquid, which is a glycol or vegetable glycerin-based liquid filled with nicotine and flavorings. As the battery heats up the liquid, it emits an aerosol vapor that the user inhales as one would inhale cigarette smoke.
What is a Juul?
A Juul is a brand-name vaping device that closely resembles a flash drive, and can even be charged through a USB port. These trendy devices now account for 33 percent of the e-cigarette market and are especially popular with young adults aged 18–24. The term “juuling” has become a catchword for vaping with a Juul device.
What are the toxins in vapes?
Likewise, studies have revealed that five different toxins —acrolein, acrylamide, acrylonitrile, crotonaldehyde, and propylene oxide —are present in the urine of teens who vape. These toxins are known or suspected carcinogens. In particular, acrylonitrile, a component of the fruit-flavored vapes popular with today’s teens, has clearly been identified as a human carcinogen. These studies have shown that teens who use vape products have higher levels of cancer-causing chemicals in their bodies than non-smokers do.
How to convince a child that vaping is bad?
By presenting the facts, such as the research results concerning the toxic chemicals involved, you can help persuade your child that there’s not only nothing “cool” about vaping, it’s also proven to be harmful. When presented clearly and in a supportive way, these facts, figures, and images can go a long way toward persuading kids not to pursue an activity that can leave them with debilitating illnesses—and possibly strip years off their lives.
How to talk to your child about vaping?
By initiating an honest, open, and calm discussion with your child, you can find out what you need to know about his or her involvement.
Is juul a good alternative to cigarettes?
Since e-liquid contains no tobacco, manufacturers have touted these e-cigarette products as a healthier alternative to cigarettes ; but research is showing that they’re anything but safe. For one thing, many e-liquids still contain nicotine, which is highly addictive. In fact, according to a Truth Initiative study published in April, one Juul cartridge contains about the same amount of nicotine as an entire pack of cigarettes, which means a new generation of teens may become addicted to nicotine through these vape pens.
Can teens use juuls?
Although minors are prohibited from purchasing Juuls, e-cigarettes, and other vaping devices, a recent report from the CDC shows that 20 percent of high school students say they’ve used a tobacco product —usually e-cigarettes. Toward this end, schools are updating their protocols to ban vaping devices, and are educating teaching staff to recognize the different types popular with teens. A number of school districts are also considering installing vaping detectors in restrooms.
What is a Juul?
JUUL is a brand of e-cigarette that is shaped like a USB flash drive. Like other e-cigarettes, JUUL is a battery-powered device that heats a nicotine-containing liquid to produce an aerosol that is inhaled.
How much nicotine is in Juul pods?
All JUUL e-cigarettes have a high level of nicotine. According to the manufacturer, a single JUUL pod contains as much nicotine as a pack of 20 regular cigarettes. 2
How do e-cigarettes produce aerosols?
E-cigarettes produce an aerosol by heating a liquid that usually contains nicotine, flavorings, and other chemicals that help to make the aerosol. The liquid used in e-cigarettes often contains nicotine and flavorings. This liquid is sometimes called “e-juice,” “e-liquid,” “vape juice,” or “vape liquid.”. Users inhale e-cigarette aerosol ...
How does nicotine affect the brain?
Using nicotine in adolescence can harm the parts of the brain that control attention, learning, mood, and impulse control. 1.
What are the most popular flavors of e-cigarettes in 2020?
5 Among high school students who currently used any type of flavored e-cigarettes in 2020, the most commonly used flavors are fruit (73.1%), mint (55.8%), menthol (37.0%), and candy, desserts , or other sweets (36.4%). 5.
What are the flavors of e-cigarettes?
E-cigarettes come in various flavors, including fruit, candy, mint, and menthol. A study from 2013-2014 showed that most youth who use e-cigarettes first start with a flavored variety, and flavors are the primary reason youth report using e-cigarettes. 6.
Why are e-cigarettes not safe to eat?
For example, some e-cigarette flavorings may be safe to eat but not to inhale because the gut can process more substances than the lungs. 1. Defective e-cigarette batteries have caused some fires and explosions, a few of which have resulted in serious injuries.
What is Juul e-cigarette?
JUUL is just a brand name for one particular e-cigarette. They’re small and resemble USB flash drives. Users can even plug their devices into a computer to charge them, just like you’d insert a USB flash drive into a computer. They’re easily hidden in a pocket or purse.
Why is Juul so popular?
One reason often cited for the popularity of JUUL among young people is the variety of flavored nicotine solutions. Users can buy interchangeable pods, called JUUL pods or vape pods, that are filled with flavored solutions, like mango, mint, cucumber, or fruit medley.
What is the CDC's term for e-cigarettes?
A growing number of people are developing what the CDC calls e-cigarette or vaping product use associated lung injury, or EVALI.
How much of the e-cigarette market is Juul?
Today, it holds almost 70 percent of the U.S. market share.
What are the side effects of Juul?
Coughing and nausea are also common side effects from using a JUUL device or other type of e-cigarette.
What is the danger of using a product containing nicotine?
The danger of using a product containing nicotine is that users can develop dependence and have a hard time shaking the habit.
How to avoid side effects of vaping?
Quitting altogether is the safest option for avoiding the side effects of vaping. The approach is similar to the one you’d use to quit smoking traditional cigarettes. You can: Set a target quit date and develop a strategy to help you quit. Identify your triggers and find ways to avoid them.
Is vaping safe for young people?
But what's been widely debated since vaping first hit the scene is whether or not it's safe. It's been touted as a safer alternative to cigarettes, and many have praised vapes for helping them kick their smoking habit.
Is Juuling harmful?
They have a bunch of chemicals in them, like tar. The thing with Juuling is that people know it's harmful, but they don't know what way it's harmful in. I feel like that kind of ambiguity makes them think that it's safe.
How to react when a parent discovers their child is vaping?
Getty Images. Experts advise parents who discover their teen is vaping to react in a calm and measured manner. Ask questions and listen to the answers they give.
How many people vape in school?
He says his clients report that, “at any given time between classes, there can be 15 to 20 people vaping in the school bathroom.”
What is the most important thing Jenssen and Mopper discuss?
One of the most important things both Jenssen and Mopper discuss is avoiding a situation where you might catch your teenager vaping before being aware it’s something they’ve tried.
What is Smokefree Teen?
Smokefree Teen is another resource with apps and texting options teens can access at any time.
What to do if your teenager is addicted to nicotine?
If your teenager has a nicotine addiction, your first step should be consulting with their pediatrician or your family doctor. They can help you determine how serious the addiction is and what options might be available for helping your teenager quit.
Why is it important for teens to push back against their parents?
“As kids turn to teens, it’s natural for them to push back against their parents to assert their independence and to turn to their peers for support and guidance instead,” Mopper said.
How many high school seniors have vaped?
In December 2018, the National Institute on Drug Abuse released a report detailing a “dramatic increase” in the use of vaping devices by teenagers, stating that 37.3 percent of high school seniors had vaped within the previous year.
What is vaping in the Bible?
Vaping is the act of inhaling and exhaling an aerosol through an e-cigarette, vape pen, JUUL, or similar device. Vape liquids may or may not contain addictive chemicals, but all vape liquids contain toxic materials that can lead to lung disease or cancer. Christians should avoid addictive temptations because addiction takes away our self-control ( 1 Corinthians 6:12 ). Knowingly ingesting something harmful violates the biblical principle to take care of your body ( 1 Corinthians 6:19-20 ). Set a good example to those around you by being smoke- and vape-free ( Colossians 3:17 ).
What is vaping in a cigarette?
Vaping is the act of inhaling and exhaling an aerosol through an e-cigarette, vape pen, JUUL, or similar device. These aerosols may or may not contain nicotine or THC (the potent chemical in marijuana) but usually contain flavorings of various kinds.
How does God make our lungs work?
God designed our lungs to process the air we breathe by separating the oxygen from the carbon dioxide and putting O2 into our red blood cells. Yes, the entire respiratory system can filter out foreign matter and organisms that we accidentally breathe in, such as smog, sewer smells, dust, etc.
How old do you have to be to vape?
In the U.S., the legal age for purchasing vape products is 18. Since the Bible doesn't talk about smoking or vaping specifically by name, we need to take some biblical principles into account when deciding whether to vape. Our conviction is that the detrimental effects of vaping far outweigh any perceived positives and that vaping is sinful ...
What does the Bible say about nicotine?
Some things will, as 1 Corinthians 6:12 says, "master" us (NIV). Other translations use the words "dominate" (ESV) or "become a slave to" (NLT). This verse refers to addiction, and it's a well-documented fact that nicotine is an addictive chemical.
Why should Christians not indulge in addictive activities?
As Christians, we should not entertain addictive activities or substances because it damages our ability to exercise self-control. Rather than being the one in control of ourselves, we allow the addiction to drive our words and actions. Galatians 5:1 says, "For freedom Christ has set us free; stand firm therefore, and do not submit again to a yoke of slavery."
Is vaping safe?
Vaping may seem harmless, but if you do your research, you're likely to find that it's not as safe as vape manufacturers would like people to believe. Many liquids that claim "zero percent nicotine" actually do have addictive nicotine—just less than one percent.
What is Juul's role in the tobacco crisis?
Matthew Myers, president of the Campaign for Tobacco-Free Kids, told Boston’s WBUR: “ [Juul] figured out how to deliver nicotine more intensely, more rapidly, more deceptively to our young people than any company has ever done in history.”
How much is Juul worth?
The company is now valued as high as $38bn.
Why is Juul suing?
The lawsuit against Juul underscores the degree to which the internet and social media have increased companies’ access to underage consumers. With kids on screens more than seven hours a day, according to a 2019 report from Common Sense Media, they are more available than ever to companies who want to influence them to buy their products, whether it be through entertainment websites, educational websites or social media platforms.
How effective is Juul on Twitter?
Juul’s marketing on Twitter proved especially effective. Almost 81% of Twitter users who followed the official Juul Twitter account were between the ages of 13 and 20, according to the lawsuit. Juul’s quarterly retail sales were “highly correlated with the number of Juul-related tweets that appeared on Twitter”.
How many seniors use e-cigarettes?
According to a 2019 survey by the National Institute on Drug Abuse, one in four US high school seniors have used e-cigarettes in the last 30 days, and one in nine seniors uses e-cigarettes on a daily or near-daily basis.
Is Joe Camel a mascot?
This isn’t the first time a company selling nicotine products has been accused of targeting children. Joe Camel, the cartoon mascot for Camel cigarettes, was the subject of a similar lawsuit, Mangini v RJ Reynolds Tobacco Company, in 1997. Under public pressure, RJR settled out of court and retired its 10-year-old Joe Camel logo. Research showed that, for kids, Joe Camel was as recognizable as Mickey Mouse. And this was only through the more limited advertising venues of the day, such as television, billboards and magazines.
Who is suing the e-cigarette company?
Nancy Jo Sales. Massachusetts is suing the e-cigarette company for its predatory ads to children. Hopefully other states will follow suit.
