4 marketing tactics e-cigarette companies use to target youth
- 1. Offering scholarships Several e-cigarette companies are offering scholarships, ranging from $250 to $5,000, that involve asking students to write essays on topics like whether vaping could have potential benefits, according to the Associated Press. ...
- 2. Creating a buzz on social media ...
- 3. Sponsoring music festivals and events ...
- 4. Introducing appealing flavors ...
Do vaping companies target teens to get them to buy products?
While the Food and Drug Administration (FDA) recently announced it needs more time to decide whether e-cigarettes could remain on the market, or should be banned, anti-smoking activists continue to accuse vaping companies of targeting teens to buy their products.
Why are e-cigarette companies targeting young people in Canada?
E-cigarette companies are targeting young people in Canada through advertisements that promote flavours, make health claims and push lifestyle benefits – all of which, critics say, flouts federal laws meant to prevent the promotion of vaping as a desirable activity for young people.
How do we get more youth to buy e-cigarettes?
Up to 76% of youth are on social media, and 92% of teens aged 13-17 years use the internet on a daily basis. [5] Using tactics like emotional appeal, celebrity endorsements, cartoons, and animation on social platforms are all highly effective at appealing to youth – and the e-cigarette industry is well aware of this.
Why is Canada’s government struggling to stop youth vaping?
It is an aggressive marketing push that federal regulators are struggling to stop, even as the rates of youth vaping climb. E-cigarettes were legalized in Canada as a less harmful alternative to smoking, but as a condition, laws were put in place to help ensure the products didn’t fall into the hands of young non-smokers.
How do cigarette companies target youth?
Big Tobacco pushes their message by placing ads—big ones—in magazines and publications that are popular with kids. The more exposure adolescents and teens have to tobacco advertising, the more likely they are to start smoking.
What are some reasons e-cigarette vape companies target younger customers?
Young people are attracted by the packaging, the flavorings and statements that these products are for adults only. Social media has become a new frontier for tobacco and vape marketing. A table listing some of the risks of smoking vapes and e-cigarettes.
Who is the main target market for Vapes?
The research highlighted that e-cigarettes were being targeted at two distinct consumer groups: The committed smoker, Young social smoker or non-smoker.
How does social media influence vaping?
Exposure to influencer marketing and other promotional strategies related to e-cigarette content on social media has been associated with increased risk of e-cigarette use among adolescents and young adults.
What tactics do tobacco companies use to target different groups and ages of people?
Tobacco companies have used experiential marketing to specifically target certain populations, including LGBTQ, African-American and other minority communities.
How do I market my vape products?
Apart from Instagram, YouTube can be a great source of marketing for your brand new vape store. There are so many famous vape stars on YouTube with a massive following who give reviews to vape products. You can simply gift them your vape kit and ask for a product review on their channel.
How many teenagers are vaping?
2022 Findings on Youth E-Cigarette Use In 2022, about 1 in 10 or more than 2.5 million U.S. middle and high school students currently used e-cigarettes (past 30-day). 14.1% (2.14 million) of high school students and 3.3% (380,000) of middle school students reported current e-cigarette use.
What is the target market of a smoke shop?
Recreational Smokers: These are habitual smokers of everyday brands, but who occasionally are looking for something else. Average Smokers: These clients are dedicated to everyday brands but shop at smoke stores rather than markets or convenience stores.
When did vaping become popular?
E-cigarettes entered the U.S. marketplace around 2007, and since 2014, they have been the most commonly used tobacco product among U.S. youth.
How can we get students to stop vaping?
Here are some practical steps schools can take to prevent and reduce teen vaping.Start Tobacco Education Classes.Peer-to-Peer Education.Getting Parents Involved in Tobacco-Related Education.Implement an Anonymous Reporting System to Report Vaping On Campus.Offer Counseling for Stress, Mental Health, and More.More items...•
How do you say no vaping?
"No thanks."...Give a reason:"I don't want to smoke. Besides, it makes you smell bad.""I'm not going to smoke/vape. It's bad for you.""I promised my sister that I'd never smoke/vape.""I'm on the basketball team. I need all the air I can get."
Does Target sell vape pens?
No. Target recently made the business decision to NOT sell vape or e-cigarette products either.
How many youths saw e-cigarettes in 2016?
By 2016, nearly 4 out of 5 middle and high school students, or more than 20 million youth, saw at least one e-cigarette advertisement.
Why do people use e-cigarettes?
A study that included middle and high school students found that 43 percent of young people who ever used e-cigarettes tried them because of appealing flavors.
How many tweets did Juul get in 2015?
The number of JUUL-related tweets skyrocketed from a monthly average of 765 in 2015 to a monthly average of 30,565 in 2017. By the end of 2017, JUUL captured more than half of the entire e-cigarette market share.
What companies are suing for e-liquid?
In May 2018, the FDA and the Federal Trade Commission took joint action against several e-liquid companies that marketed their products to look like candy or other kid-friendly food items, such as Reddi-wip, Nilla Wafers and Warheads candy.
How much is an e-cigarette scholarship?
Several e-cigarette companies are offering scholarships, ranging from $250 to $5,000, that involve asking students to write essays on topics like whether vaping could have potential benefits, according to the Associated Press. For example, one company asks applicants to write about whether e-cigarettes minimize smoking’s negative effects.
When did e-cigarettes start being banned?
There are few federal restrictions on e-cigarette marketing, allowing companies to promote their products through traditional outlets — such as TV and radio — despite a ban in 1971 on cigarette advertising ...
Does the Truth Initiative regulate e-cigarettes?
Truth Initiative has repeatedly called on the FDA to fully regulate e-cigarettes to reduce youth appeal, access and use. Learn more about e-cigarettes with the Truth Initiative resource: E-cigarettes: facts, stats and regulations. TAGS: e-cigarettes marketing.
How does the e-cigarette industry attract young people?
Using tactics like emotional appeal, celebrity endorsements, cartoons, and animation on social platforms are all highly effective at appealing to youth – and the e-cigarette industry is well aware of this. They use a variety of methods on social media that attract young people, encourage their followers to share and interact with their content, and ultimately purchase their products.
How many features are in e-cigarette ads?
Studies have looked closely at the type of content contained within e-cigarette video ads to measure over 40 features that are known to be appealing to youth. Experts have found that all e-cigarette ads included at least some type of youth-appealing content involving strong emotional appeal.
What are the flavors of e-cigarettes?
These flavors range from strawberry granola bar and watermelon to cotton candy and chocolate cannoli. According to the Truth Initiative, 43% of young people who had never used e-cigarettes before tried their first one because of appealing flavors. Middle schoolers who vape also report that their favorite flavors were fruits, candy, desserts, and other sweets, respectively. [6]
Do e-cigarettes advertise on social media?
While e-cigarette companies still advertise on traditional media (television, packaging, product placement, and print), they have found huge success in social media marketing. Up to 76% of youth are on social media, and 92% of teens aged 13-17 years use the internet on a daily basis. [5]
Do e-cigarette sellers offer scholarships?
[3] By offering these scholarships, e-cigarette sellers saw their brands being listed on university websites.
Is vaping legal in 2020?
In January of 2020, the FDA prohibited the sale of pre-filled cartridges for e-cigarettes in any flavor other than ment hol or tobacco . The CDC explains that several states and communities have also taken steps to restrict the sale of flavored vaping products. [7] Still, despite the vast evidence of Big Tobacco purposefully targeting young people for decades, we see these products heavily marketed online and in the media. And, as e-cigarette devices continue to fall into the hands of middle school and high school students, it is increasingly clear that the industry will continue to put profit over public health.
What are the e-cigarette companies targeting?
E-cigarette companies are targeting young people in Canada through advertisements that promote flavours, make health claims and push lifestyle benefits – all of which, critics say, flouts federal laws meant to prevent the promotion of vaping as a desirable activity for young people.
Who sells the Vype e-cigarette?
In September, several e-cigarette companies, including Juul, Imperial Tobacco Canada, which sells the Vype e-cigarette, and JTI Canada, which sells the Logic vape brand, joined forces to launch the Vaping Industry Trade Association (VITA).
What are the most common violations of the federal vape law?
The most common violations were promoting child-friendly flavours and using testimonials to promote products. Under federal law, testimonials include any promotions that feature people, characters or animals.
What is the wave of vaping ads?
To public-health advocates, the current wave of vaping ads – like the Instagram posts at right – is reminiscent of cigarette makers' strategies in the 20th century, like the 1979 tobacco ads pictured at left.
Where is Canada Vapes located?
Canada Vapes, an online vape store and e-liquid manufacturer in London, Ont., published a post on Instagram and Facebook in early November promoting a holiday-themed gingerbread cookie vaping flavour. The post says the e-liquid is “a combination of molasses and ginger to create the perfect seasonal delight.”.
Why are e-cigarettes legal in Canada?
E-cigarettes were legalized in Canada as a less harmful alternative to smoking, but as a condition, laws were put in place to help ensure the products didn’t fall into the hands of young non-smokers.
Is vaping a good alternative to cigarettes?
Health Canada states on its website that vaping is a less-harmful alternative to cigarettes . Some physicians and health groups support the idea that e-cigarettes could be an effective harm-reduction option for smokers. Tobacco-related illnesses kill an estimated 100 Canadians a day, according to the federal government.
When did smoking become popular?
Smoking became popular in the mid-1800s when cigarette manufacturing became automated; it took almost 100 years for the deadly health effects of smoking tobacco to be proven. An anti-smoking bulletin board posted outside the health center in Founders Hall. Photo by Leo Melancon.
Is smoking glamorized in movies?
And yet, smoking is still glamorized through images in movies, television and streaming content, according to the Truth Initiative’s research. JUUL released a series of ads like this one to appeal to younger customers, despite claiming that their products are for adults. Photo provided by vox.com.
Why is action needed in vaping?
Experts say action is needed to protect children and young adults, who are targeted by vaping companies.
What is the drug in vaping?
Cigarettes and most vaping products contain a drug called nicotine. Though nicotine is a poison, when people have a little bit of it, it can give them an excited feeling, making their hearts beat more quickly. Over time, nicotine changes the body so that people feel like they need more of it.
What does vaping liquid look like?
They use special flavors, like gummy bear or cotton candy, and make vaping liquids look like children’s juice or candy. The product on the left is vaping liquid. The product on the right is juice. (Source: FTC .) In the US, cigarettes and e-cigarettes can only be sold to adults.
How long did Massachusetts stop vaping?
The state of Massachusetts went further, stopping the sale of all vaping products for four months while the problem is studied. Note: Though this article focused on the US, vaping is an international problem.
What does it mean when you vape?
When people vape, they breathe in a cloud of mist, or vapor. Even though the vapor isn’t smoke, it has other dangerous chemicals and metals in it. (Source: byronv2, via Flickr.com .) When people vape, they breathe in a cloud of mist, or vapor.
Why is it important to be young when you are addicted to drugs?
A special concern for young people is that their brains are still growing and developing. Experts worry that by experiencing addiction at such a young age, they will be more likely to suffer from more addictions later in life.
Can you vape in the US?
In the US, cigarettes and e-cigarettes can only be sold to adults. Still, many companies are trying to get young people to try vaping. They use special flavors, like gummy bear or cotton candy, and make vaping liquids look like children’s juice or candy.
What to ask youths about e-cigarettes?
Ask about youths’ e-cigarette use and counsel them about the dangers of nicotine, e-cigarettes, and all other tobacco use.
How many teens were exposed to e-cigarettes in 2014?
More than 18 million (7 in 10) US middle and high school youth were exposed to e-cigarette ads in 2014.
What is the purpose of the CDC's tobacco prevention and control programs?
Fund tobacco prevention and control programs at CDC-recommended levels to prevent youth use of all tobacco products, including e-cigarettes.
How much did e-cigarettes cost in 2011?
Exposure to e-cigarette ads may contribute to youth e-cigarette use: E-cigarette companies have rapidly increased advertising spending, from $6.4 million in 2011 to $115 million in 2014. Many of the themes used in advertising for cigarettes are also now used to advertise e-cigarettes – including sex, independence, and rebellion.
What is the purpose of e-cigarette regulations?
Developing regulations for e-cigarettes and other currently unregulated tobacco products to reduce the disease and death from tobacco use , including by preventing youth tobacco use.
How many high school students saw e-cigarette ads?
More than half of high school students (about 8 million) saw e-cigarette ads in retail stores, and more than 6 million saw them on the Internet.
Can you sell e-cigarettes on the internet?
Requiring that e-cigarettes be sold only through face-to-face transactions, not on the Internet.