How Juul Created a Teen Vaping Epidemic Juul Labs’ internal documents and statements by its founders reveal the e-cigarette manufacturer lifted trade secrets from Big Tobacco to market its highly addictive vaping products to youths as young as 8.
What influences teenagers to vape?
Teen vaping can be influenced by several sources of information, including marketing, family, peers, and the internet.
When did Juuls become popular?
2015One e-cigarette device, called JUUL, has become increasingly popular since its launch in 2015. JUUL Labs produces the JUUL device and JUULpods, which are inserted into the JUUL device.
Why is vaping so popular in the teenage community?
“These results suggest that vaping is leading youth into nicotine use and nicotine addiction, not away from it.” “Teens are clearly attracted to the marketable technology and flavorings seen in vaping devices,” explains Dr. Nora D. Volkow, director of NIH's National Institute on Drug Abuse.
Is Juul marketing to minors?
“The investigation found that Juul relentlessly marketed to underage users with launch parties, advertisements using young and trendy-looking models, social media posts and free samples even though its e-cigarettes,” according to the statement.
How did JUUL become so popular?
Social media played the overwhelming role in marketing Juul, even though all social media platforms ban paid tobacco product advertising. The company found a loophole. “Juul Labs did organic advertising; they created social media pages and did their own posts. It didn't cost Juul Labs anything,” Jackler said.
Why did JUUL get so popular?
How did it get so popular in the first place? It starts with the design. Because Juul marketed itself as a way for adult smokers to quit, its product couldn't remind people of a cigarette. So Juuls ended up looking more like something you'd stick in a computer than something you'd smoke.
What causes kids to vape?
The Centers for Disease Control and Prevention (CDC) notes that many young people report using e-cigarettes because they think they are less harmful than traditional cigarettes.
Why do high school students vape?
Vaping among teens has recently skyrocketed, and many believe it is a safe activity. About 1 in 5 high school students vape, exposing them to nicotine, a highly addictive substance found in tobacco. Adults may use vaping to quit a nicotine addiction, but youth often start with vaping and graduate to cigarettes later.
What percentage of teenagers vape?
Data also shows that teens are not simply experimenting with e-cigarettes but are instead using them habitually. In 2021, more than a quarter (27.6%) of high school e-cigarette users and 8.3% of current middle school e-cigarette users reported vaping daily, according to the 2021 National Youth Tobacco Survey.
Did Juul advertise to teens?
E-cigarette company Juul, which at the height of its success dominated the market with its sweet flavors, has agreed to pay $438.5 million in a settlement with 33 states and one territory over marketing its product to teens.
What percentage of Juul users are under 18?
From the PATH Study, 31% of JUUL users were youth (aged 12–17 years). In the TLC study, 30% of current JUUL users were aged 15–17 years.
How do vaping companies target youth?
Using Fruity and Kid-Friendly Flavors That Appeal To Youth Walk into any vape store and you will immediately notice the plethora of bright-colored packaging, animated characters, eye-catching designs, and sweet flavors – all of which appeal to young people.
When did e-cigarettes become popular?
E-cigarettes entered the U.S. marketplace around 2007, and since 2014, they have been the most commonly used tobacco product among U.S. youth.
Is JUULing and vaping the same?
Vaping and JUULing are the same thing. JUUL (a brand of e-cigarettes that look like USB memory sticks) is a very popular vaping device among teenagers. So popular, in fact, that its brand name has become a verb to describe vaping.
Is JUUL banned in the US?
Is Juul Banned in the U.S.? The U.S. Food and Drug Administration banned Juul products from being sold in the U.S. by issuing marketing denial orders (MDOs) on June 23, 2022, but the agency has since put an administrative hold on the ban until it can review Juul's marketing application again.
Does Marlboro own JUUL?
Altria Group Inc., which makes Marlboro cigarettes, paid $12.8 billion for a 35% stake in Juul in 2018. It now values that investment at about $1.6 billion.