4 marketing tactics e-cigarette companies use to target youth
- 1. Offering scholarships Several e-cigarette companies are offering scholarships, ranging from $250 to $5,000, that involve asking students to write essays on topics like whether vaping could have potential benefits, according to the Associated Press. ...
- 2. Creating a buzz on social media ...
- 3. Sponsoring music festivals and events ...
- 4. Introducing appealing flavors ...
Why are e-cigarette companies attracting youth to vaping?
The study concluded that due to relatively weak marketing regulations in the U.S., e-cigarette companies were able to use these youth-appealing marketing tactics to their advantage. [2] Offering Scholarships To Students Willing To Write About The Benefits of Vaping
Are vape companies targeting minors through social media?
In fact, many have accused vape companies of deliberately marketing their products toward minors. E-cigarette companies can accomplish this in many ways, but the most effective is through social media. Social media is predominantly used by younger generations, and it can be a powerful tool to influence the youth’s opinions and desires.
What is driving the growth of the e-cigarettes and vaping industry?
Also, the vaping industry has formed various associations to counter the policies against vaping products and regularize the industry for supervision, eventually driving the growth of the market for e-cigarettes and vaping. The rechargeable segment accounted for the highest market share of over 40% in 2021.
Why is Canada’s government struggling to stop youth vaping?
It is an aggressive marketing push that federal regulators are struggling to stop, even as the rates of youth vaping climb. E-cigarettes were legalized in Canada as a less harmful alternative to smoking, but as a condition, laws were put in place to help ensure the products didn’t fall into the hands of young non-smokers.
How many youths saw e-cigarettes in 2016?
Why do people use e-cigarettes?
How many tweets did Juul get in 2015?
What companies are suing for e-liquid?
How much is an e-cigarette scholarship?
When did e-cigarettes start being banned?
Does the Truth Initiative regulate e-cigarettes?
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Why is vaping so popular in the teenage community?
“These results suggest that vaping is leading youth into nicotine use and nicotine addiction, not away from it.” “Teens are clearly attracted to the marketable technology and flavorings seen in vaping devices,” explains Dr. Nora D. Volkow, director of NIH's National Institute on Drug Abuse.
How do tobacco companies advertise to youth?
Tobacco advertisements and promotions are on display front, center and back in convenience stores, gas stations and other retail locations frequented by youth, including some retailers with pharmacies.
What are some reasons e-cigarette vape companies target younger customers?
Young people are attracted by the packaging, the flavorings and statements that these products are for adults only. Social media has become a new frontier for tobacco and vape marketing. A table listing some of the risks of smoking vapes and e-cigarettes.
Who is the target market for vaping?
The research highlighted that e-cigarettes were being targeted at two distinct consumer groups: The committed smoker, Young social smoker or non-smoker.
Why do tobacco companies target children?
Marketing to Youth Tobacco ads suggest that smoking can fulfill powerful psychological needs like popularity, peer acceptance and a positive self-image. The tobacco industry knows that kids are too young to understand the consequences of smoking and addiction.
Why are teenagers attracted to smoking?
Peer pressure—their friends encourage them to try cigarettes and to keep smoking. They see smoking as a way of rebelling and showing independence. They think that everyone else is smoking and that they should, too. The tobacco industry has used clever marketing tactics to specifically target teenagers.
How the vaping industry is targeting teens?
E-cigarette companies are targeting young people in Canada through advertisements that promote flavours, make health claims and push lifestyle benefits – all of which, critics say, flouts federal laws meant to prevent the promotion of vaping as a desirable activity for young people.
How does social media influence vaping?
Exposure to influencer marketing and other promotional strategies related to e-cigarette content on social media has been associated with increased risk of e-cigarette use among adolescents and young adults.
Is JUUL marketing to minors?
“The investigation found that Juul relentlessly marketed to underage users with launch parties, advertisements using young and trendy-looking models, social media posts and free samples even though its e-cigarettes,” according to the statement.
How do I market my vape products?
Apart from Instagram, YouTube can be a great source of marketing for your brand new vape store. There are so many famous vape stars on YouTube with a massive following who give reviews to vape products. You can simply gift them your vape kit and ask for a product review on their channel.
How many teenagers are vaping?
2022 Findings on Youth E-Cigarette Use In 2022, about 1 in 10 or more than 2.5 million U.S. middle and high school students currently used e-cigarettes (past 30-day). 14.1% (2.14 million) of high school students and 3.3% (380,000) of middle school students reported current e-cigarette use.
When did vaping become popular?
E-cigarettes entered the U.S. marketplace around 2007, and since 2014, they have been the most commonly used tobacco product among U.S. youth.
Can tobacco companies advertise to kids?
Sales and marketing of tobacco products and ENDS to minors must remain illegal and relevant laws must be enforced. Educators have a responsibility to teach students about the harmful effects of tobacco and nicotine use and to model good behavior.
How do cigarette companies advertise?
Tobacco companies use experiential marketing at a variety of venues that attract young people. Bars and nightclubs have been, and continue to be, popular settings for experiential marketing. Before 1998, tobacco companies were also permitted to sponsor events, such as concerts and festivals.
Are tobacco companies targeting teens?
According to a 2013 article in the CMAJ, the tobacco advertising industry targets young smokers under age 18, particularly adolescent girls. [1] Tobacco and alcohol companies have a long history of targeting youth because these industries need to attract a new generation of smokers and drinkers.
Is marketing tobacco products to younger consumers unethical?
There is a big controversy about how unethical it is that tobacco companies continue to market to young consumers. Some say that the tobacco companies are responsible for making attractive advertising that shows using tobacco products is cool when in reality it can cause harm or even death.
E-cigarettes: Marketing - TobaccoTactics
Concerns. In the UK, the advertising of tobacco products has been banned in most of its forms since 1965. Restrictions applying specifically to the marketing of e-cigarettes did not exist until 2014, when the European Tobacco Products Directive (TPD) was introduced. 4. For more information on the TPD provisions on marketing e-cigarettes, see the page E-cigarettes: UK marketing rules.
How many youths saw e-cigarettes in 2016?
By 2016, nearly 4 out of 5 middle and high school students, or more than 20 million youth, saw at least one e-cigarette advertisement.
Why do people use e-cigarettes?
A study that included middle and high school students found that 43 percent of young people who ever used e-cigarettes tried them because of appealing flavors.
How many tweets did Juul get in 2015?
The number of JUUL-related tweets skyrocketed from a monthly average of 765 in 2015 to a monthly average of 30,565 in 2017. By the end of 2017, JUUL captured more than half of the entire e-cigarette market share.
What companies are suing for e-liquid?
In May 2018, the FDA and the Federal Trade Commission took joint action against several e-liquid companies that marketed their products to look like candy or other kid-friendly food items, such as Reddi-wip, Nilla Wafers and Warheads candy.
How much is an e-cigarette scholarship?
Several e-cigarette companies are offering scholarships, ranging from $250 to $5,000, that involve asking students to write essays on topics like whether vaping could have potential benefits, according to the Associated Press. For example, one company asks applicants to write about whether e-cigarettes minimize smoking’s negative effects.
When did e-cigarettes start being banned?
There are few federal restrictions on e-cigarette marketing, allowing companies to promote their products through traditional outlets — such as TV and radio — despite a ban in 1971 on cigarette advertising ...
Does the Truth Initiative regulate e-cigarettes?
Truth Initiative has repeatedly called on the FDA to fully regulate e-cigarettes to reduce youth appeal, access and use. Learn more about e-cigarettes with the Truth Initiative resource: E-cigarettes: facts, stats and regulations. TAGS: e-cigarettes marketing.
How does the e-cigarette industry attract young people?
Using tactics like emotional appeal, celebrity endorsements, cartoons, and animation on social platforms are all highly effective at appealing to youth – and the e-cigarette industry is well aware of this. They use a variety of methods on social media that attract young people, encourage their followers to share and interact with their content, and ultimately purchase their products.
How many features are in e-cigarette ads?
Studies have looked closely at the type of content contained within e-cigarette video ads to measure over 40 features that are known to be appealing to youth. Experts have found that all e-cigarette ads included at least some type of youth-appealing content involving strong emotional appeal.
What are the flavors of e-cigarettes?
These flavors range from strawberry granola bar and watermelon to cotton candy and chocolate cannoli. According to the Truth Initiative, 43% of young people who had never used e-cigarettes before tried their first one because of appealing flavors. Middle schoolers who vape also report that their favorite flavors were fruits, candy, desserts, and other sweets, respectively. [6]
Do e-cigarettes advertise on social media?
While e-cigarette companies still advertise on traditional media (television, packaging, product placement, and print), they have found huge success in social media marketing. Up to 76% of youth are on social media, and 92% of teens aged 13-17 years use the internet on a daily basis. [5]
Do e-cigarette sellers offer scholarships?
[3] By offering these scholarships, e-cigarette sellers saw their brands being listed on university websites.
Is vaping legal in 2020?
In January of 2020, the FDA prohibited the sale of pre-filled cartridges for e-cigarettes in any flavor other than ment hol or tobacco . The CDC explains that several states and communities have also taken steps to restrict the sale of flavored vaping products. [7] Still, despite the vast evidence of Big Tobacco purposefully targeting young people for decades, we see these products heavily marketed online and in the media. And, as e-cigarette devices continue to fall into the hands of middle school and high school students, it is increasingly clear that the industry will continue to put profit over public health.
What is the wave of vaping ads?
To public-health advocates, the current wave of vaping ads – like the Instagram posts at right – is reminiscent of cigarette makers' strategies in the 20th century, like the 1979 tobacco ads pictured at left.
Who sells the Vype e-cigarette?
In September, several e-cigarette companies, including Juul, Imperial Tobacco Canada, which sells the Vype e-cigarette, and JTI Canada, which sells the Logic vape brand, joined forces to launch the Vaping Industry Trade Association (VITA).
What are the most common violations of the federal vape law?
The most common violations were promoting child-friendly flavours and using testimonials to promote products. Under federal law, testimonials include any promotions that feature people, characters or animals.
Where is Canada Vapes located?
Canada Vapes, an online vape store and e-liquid manufacturer in London, Ont., published a post on Instagram and Facebook in early November promoting a holiday-themed gingerbread cookie vaping flavour. The post says the e-liquid is “a combination of molasses and ginger to create the perfect seasonal delight.”.
What are the e-cigarette companies targeting?
E-cigarette companies are targeting young people in Canada through advertisements that promote flavours, make health claims and push lifestyle benefits – all of which, critics say, flouts federal laws meant to prevent the promotion of vaping as a desirable activity for young people.
Why are e-cigarettes legal in Canada?
E-cigarettes were legalized in Canada as a less harmful alternative to smoking, but as a condition, laws were put in place to help ensure the products didn’t fall into the hands of young non-smokers.
Is vaping a good alternative to cigarettes?
Health Canada states on its website that vaping is a less-harmful alternative to cigarettes . Some physicians and health groups support the idea that e-cigarettes could be an effective harm-reduction option for smokers. Tobacco-related illnesses kill an estimated 100 Canadians a day, according to the federal government.
When was the first vape invented?
In 2003, pharmacist—and smoker—Hon Lik created the first commercially successful vape. Popular vape brand JUUL traces its origins back to two smokers who were seeking an alternative to cigarettes in 2005. Vape products have been in Canada since at least 2004, but e-cigarettes containing nicotine were only legalized and regulated at the federal level in May 2018.
How old was Samson when he started vaping?
Samson says, “You could be the biggest loser, but if you had a really nice vape, filled with good juice, and one of the popular kids was out of vape, they’d be hanging out with you.”. Samson was just 12 when he tried vaping for the first time and says by the age of 14, he was addicted.
How many followers does Voopoo have?
Vype Canada has an Instagram account that largely markets their products. VOOPOO has over 420,000 followers on their Instagram account, and their most recent posts include a vaping elephant, guys flexing their guns (and their vapes), and a vape duel between two young men for the affections of a girl.
How many views does Vape have on TikTok?
Look up #vapetricks and you’ll see more than five million posts on Instagram and a staggering 200 million views on TikTok, a social media app for creating short lip-sync or talent videos that is especially popular with teenagers. “Vape culture is undeniable,” says Samson. Instead of practising smoke rings in front of the bedroom mirror with a Benson & Hedges cigarette, on YouTube you’ll find tutorials on how to perfect the ghost, the dragon, and the vape bubble—where the vapour is literally trapped inside a soap bubble.
What is the flavour of a vype?
Vype’s display in the Queen Street West store (180 Smoke) could be mistaken for a Nespresso display and their flavours include dark cherry, ripe mango, classic peach, and fresh apple.
Where is Vype located?
Vype also had a free-standing display on King Street West in Toronto. With its black frame filled in with large green plants and roped-off entrance, it looked more like the entry point to an art installation. Vape companies have also been called out for creating e-juice flavours that blatantly appeal to teens.
What is the meaning of "A cigarette for the beginner"?
Tobacco companies marketed smoking to teenagers as an illicit pleasure, a rite of passage. “A cigarette for the beginner is a symbolic act. I am no longer my mother’s child, I’m tough, I am an adventurer, I’m not square…” a 1969 draft report to the board of directors of Philip Morris stated.
How many youth use e-cigarettes in 2020?
While we are seeing some progress in youth prevalence rates, the fact that there are still 3.6 million youth e-cigarettes users in 2020 is deeply concerning and underscores the critical need for FDA to address youth use of e-cigarettes and other ENDS.
When did the FDA start regulating e-cigarettes?
It is important to note FDA’s initial efforts to regulate e-cigarettes began more than a decade ago. Between 2008 and 2010, FDA attempted to regulate e-cigarettes as unapproved drug/device combination products. FDA’s action was challenged and ultimately, the U.S. Court of Appeals for the D.C. Circuit ruled that while FDA could choose to regulate e-cigarettes and other products “made or derived from tobacco” under its new tobacco authorities, it could not regulate these products under FDA’s drug and device authority unless they were marketed for therapeutic purposes. 1
What are Ends products?
On February 6, 2020, FDA began prioritizing enforcement against illegally marketed ENDS products by focusing on the following groups of products that do not have premarket authorization: 1 Any flavored, cartridge-based ENDS products (other than tobacco- or menthol-flavored); 2 All other ENDS products for which the manufacturer has failed to take (or is failing to take) adequate measures to prevent underage access; and 3 Any ENDS product that is targeted to those underage or whose marketing is likely to promote use of ENDS by underage persons.
How many inspections has the FDA done?
Since 2010, FDA has conducted more than 900 inspections of manufacturing establishments, some of which manufacture ENDS products (including e-liquids). Since the Deeming rule took effect on August 8, 2016, FDA has conducted more than 2,500 vape shop inspections.
What is the FDA's authority to regulate tobacco?
Under the statute, FDA had immediate authority to regulate cigarettes, cigarette tobacco, roll-your-own tobacco, and smokeless tobacco.
How many warning letters did the FDA issue in 2021?
As of May 31, 2021, FDA had issued more than 120 warning letters to firms selling or distributing unauthorized ENDS and that did not submit premarket applications by the September 9 deadline. Collectively these companies have listed a combined total of over 1,280,000 products with FDA.
What is the FDA's role in tobacco?
In 2009, Congress passed the Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act), which amended the Federal Food, Drug, and Cosmetic Act (FD&C Act) to authorize FDA to oversee the manufacture, marketing, distribution, and sale of tobacco products and protect the public from the harmful effects of tobacco product use.
What is the market for vaping in 2020?
North America dominated the global market with a share of over 40% in 2020. The extensive presence of major industry players such as R.J. Reynolds Vapor Company; Philip Morris International Inc.; and JUUL Labs, Inc. is anticipated to drive the regional market growth. Social media platforms are being used extensively for selling e-cigarettes and vaping products. The young population has largely adopted vaping devices as a safe alternative to tobacco, which, in turn, is estimated to boost the adoption of these products. However, the current ban on some e-cigarette flavors including fruit and mint flavors in the U.S. to restrict underage vaping in the country is expected to hamper the growth of the market in the region to a certain extent.
What is the market share of e-cigarettes in 2020?
The retail store segment accounted for the highest market share of over 80% in 2020. E-cigarettes were initially sold in retail outlets such as vape shops and gas stations. These stores helped users to choose from a wide variety of devices and e-liquids. Moreover, vape shops enabled users to try and test these devices before making ...
What is the purpose of Juul Labs marketing campaign?
embarked upon a marketing campaign in January 2019 to educate adult smokers about the ill effects associated with traditional combustible cigarettes and encouraged them to avoid the same and switch to e-cigarettes and vape devices. Such marketing initiatives are anticipated to drive market growth over the forecast period.
What are the flavors of e-cigarettes?
Additionally, various types of flavors such as menthol, tobacco, fruits and nuts, and chocolate are available in the market, which is attracting a large number of customers. These flavors emit aromas when used in an e-cigarette or a vape device. Additionally, the increasing cost-effectiveness of these devices has further enhanced customer adoption and is expected to drive market growth over the forecast period.
What is a Vype iSwitch Maxx?
For instance, in December 2018, British American Tobacco launched two new e-cigarettes called Vype iSwitch Maxx and Vype iSwitch in five of BAT’s VIP stores in London. These new products are powered by distiller plate technology to heat e-liquid.
What is the market share of rechargeable devices in 2020?
The rechargeable segment accounted for the highest market share of over 40% in 2020. The adoption of rechargeable devices is expected to increase as they tend to be affordable in the long run and eliminate the need to re-purchase supplies such as cartridges. Furthermore, customers making DIY e-liquids need not purchase pre-filled cartridges. Rechargeable devices can be used for a longer duration by switching the cartridges containing e-liquid. Moreover, seasoned vapers particularly find it economical to purchase rechargeable e-cigarettes and vapes, which is expected to increase their adoption.
Where are e-cigarettes imported from?
Given that most of the e-cigarettes are imported from other countries such as China, customers find it convenient to purchase e-cigarettes in bulk quantities via online platforms, which is anticipated to drive the Asia Pacific regional market growth. The Europe market is anticipated to register considerable growth over the forecast period. The health bodies in the region are providing acceptance to e-cigarette and vape from vendors such as British American Tobacco Plc’s Vype and Imperial Brands Plc’s Blu in the region as it is a better alternative to tobacco smoking is anticipated to drive the market growth in Europe.
What are the most popular flavors of e-cigarettes in 2020?
5 Among high school students who currently used any type of flavored e-cigarettes in 2020, the most commonly used flavors are fruit (73.1%), mint (55.8%), menthol (37.0%), and candy, desserts , or other sweets (36.4%). 5.
What is an e-cigarette?
E-cigarettes are electronic devices that heat a liquid and produce an aerosol, or mix of small particles in the air. E-cigarettes come in many shapes and sizes. Most have a battery, a heating element, and a place to hold a liquid. Some e-cigarettes look like regular cigarettes, cigars, or pipes. Some look like USB flash drives, pens, ...
How much nicotine is in Juul pods?
All JUUL e-cigarettes have a high level of nicotine. According to the manufacturer, a single JUUL pod contains as much nicotine as a pack of 20 regular cigarettes. 2
How do e-cigarettes produce aerosols?
E-cigarettes produce an aerosol by heating a liquid that usually contains nicotine, flavorings, and other chemicals that help to make the aerosol. The liquid used in e-cigarettes often contains nicotine and flavorings. This liquid is sometimes called “e-juice,” “e-liquid,” “vape juice,” or “vape liquid.”. Users inhale e-cigarette aerosol ...
What is a Juul?
JUUL is a brand of e-cigarette that is shaped like a USB flash drive. Like other e-cigarettes, JUUL is a battery-powered device that heats a nicotine-containing liquid to produce an aerosol that is inhaled.
What are the flavors of e-cigarettes?
E-cigarettes come in various flavors, including fruit, candy, mint, and menthol. A study from 2013-2014 showed that most youth who use e-cigarettes first start with a flavored variety, and flavors are the primary reason youth report using e-cigarettes. 6.
Why are e-cigarettes not safe to eat?
For example, some e-cigarette flavorings may be safe to eat but not to inhale because the gut can process more substances than the lungs. 1. Defective e-cigarette batteries have caused some fires and explosions, a few of which have resulted in serious injuries.
What percentage of youth use flavored e-cigarettes?
According to the report, nearly 85 percent of youth e-cigarette users said they used flavored products. The most common flavors were fruit flavors, but also included candy, mint and menthol — consistent with prior years.
When did e-cigarettes come out?
E-cigarettes came on the market in the United States in the early 2000s, devices designed to give smokers the nicotine fix they craved without the carcinogens that come from burning cigarettes. But they began to catch on with teenagers who had never smoked, and in 2018, the Food and Drug Administration warned of an epidemic of vaping among teenagers who were becoming addicted to nicotine through e-cigarettes.
How many high school students use e-cigarettes?
Even with the drop, the survey found that more than 2 million high school and middle school students were currently using e-cigarettes. And because the declines came during the pandemic, some public health experts questioned whether the data really signaled a change in youth vaping trends over the long term.
What regulates e-cigarettes and tobacco products?
The C.D.C. and the F.D.A., which regulates e-cigarettes and tobacco products, emphasized that the year-to-year comparisons are complicated by changes to data collection: In 2021, because of the pandemic, youth responses were gathered entirely electronically, through online questionnaires, whereas the data had previously been conducted in classroom surveys.
Is Juul still selling menthol?
Another striking change seen in the new data was the decline in popularity of Juul, the once-dominant e-cigarette maker, whose sleek devices, sometimes dubbed “the iPhone of e-cigarettes,” are considered by many to started the youth vaping trend. Juul now only sells menthol and to bacco flavors, after the F.D.A. banned flavored pods in early 2020.
How many kids see e-cigarettes?
CDC researchers used a 2014 survey of 22,000 children and teens to find that 68.9 percent of middle and high school students — more than 18 million kids — see e-cigarette ads. More than half see them advertised in stores, 40 percent online and 36 percent on TV or in movies.
Who urged the White House to speed up the regulation of e-cigarettes?
The American Cancer Society's Cancer Action Network and the American Lung Association both urged the White House to speed authority for FDA to regulate e-cigarettes.
What chemicals are in e-cigarettes?
Late last year a team at the Harvard School of Public Health found many e-cigarette flavors deliver harmful chemicals, including diacetyl, the chemical blamed for causing "popcorn lung" in workers at microwave popcorn packaging plants. Other teams found formaldehyde, which is known to cause cancer.
Do tobacco ads work?
CDC says studies have shown that tobacco ads work. “ Tobacco product advertising can entice youth to start using tobacco, ” the report says.
Who is the former FDA commissioner?
Public health experts have been clamoring for FDA to extend its authority as e-cigarettes have exploded in popularity. Former FDA commissioner Dr. Margaret Hamburg called the industry the “wild, wild West.”
Do e-cigarettes reach teens?
As advertising skyrockets, so do the number of teens seeing it.
Is it safe to smoke e-cigarettes?
There’s also a widespread belief that e-cigarettes are safe, or at least safer than conventional tobacco products. But several studies have suggested this may not be the case.
How many youths saw e-cigarettes in 2016?
By 2016, nearly 4 out of 5 middle and high school students, or more than 20 million youth, saw at least one e-cigarette advertisement.
Why do people use e-cigarettes?
A study that included middle and high school students found that 43 percent of young people who ever used e-cigarettes tried them because of appealing flavors.
How many tweets did Juul get in 2015?
The number of JUUL-related tweets skyrocketed from a monthly average of 765 in 2015 to a monthly average of 30,565 in 2017. By the end of 2017, JUUL captured more than half of the entire e-cigarette market share.
What companies are suing for e-liquid?
In May 2018, the FDA and the Federal Trade Commission took joint action against several e-liquid companies that marketed their products to look like candy or other kid-friendly food items, such as Reddi-wip, Nilla Wafers and Warheads candy.
How much is an e-cigarette scholarship?
Several e-cigarette companies are offering scholarships, ranging from $250 to $5,000, that involve asking students to write essays on topics like whether vaping could have potential benefits, according to the Associated Press. For example, one company asks applicants to write about whether e-cigarettes minimize smoking’s negative effects.
When did e-cigarettes start being banned?
There are few federal restrictions on e-cigarette marketing, allowing companies to promote their products through traditional outlets — such as TV and radio — despite a ban in 1971 on cigarette advertising ...
Does the Truth Initiative regulate e-cigarettes?
Truth Initiative has repeatedly called on the FDA to fully regulate e-cigarettes to reduce youth appeal, access and use. Learn more about e-cigarettes with the Truth Initiative resource: E-cigarettes: facts, stats and regulations. TAGS: e-cigarettes marketing.