Are vape companies targeting minors through social media?
In fact, many have accused vape companies of deliberately marketing their products toward minors. E-cigarette companies can accomplish this in many ways, but the most effective is through social media. Social media is predominantly used by younger generations, and it can be a powerful tool to influence the youth’s opinions and desires.
Why are e-cigarette companies attracting youth to vaping?
The study concluded that due to relatively weak marketing regulations in the U.S., e-cigarette companies were able to use these youth-appealing marketing tactics to their advantage. [2] Offering Scholarships To Students Willing To Write About The Benefits of Vaping
Why is targeted marketing of e-cigarettes particularly harmful to teens?
This targeted marketing of e-cigarettes is particularly harmful given the significant health risks these products pose to teens. Many people know that nicotine causes lots of problems for the developing brain. However, it is not widely recognized that many e-cigarettes contain higher concentrations of nicotine than combustible cigarettes.
What is the youth vaping epidemic and how did it start?
TobaccoFreeKids.org states that JUUL e-cigarettes were introduced in 2015, which eventually fueled the current youth vaping epidemic. [12] Following the popularity of JUUL, vape use among high school students grew from 11.7% in 2017 to a startling 20.8% in 2018.
When was the first vape invented?
How old was Samson when he started vaping?
How many followers does Voopoo have?
How many views does Vape have on TikTok?
What is the flavour of a vype?
Where is Vype located?
What is the meaning of "A cigarette for the beginner"?
See 4 more
About this website
How does the marketing of e-cigarettes target a younger crowd?
Using tactics like emotional appeal, celebrity endorsements, cartoons, and animation on social platforms are all highly effective at appealing to youth – and the e-cigarette industry is well aware of this.
Is vaping marketed to kids?
Subject to the Food and Drug Administration Family and Tobacco Control Act in the United States [27] and the Tobacco and Vaping Products Act in Canada [28], e-cigarette companies are not permitted to market or sell their products to youth.
What is the impact of the vaping market on youth?
Vaping is on the rise in schools Second, e-cigarettes with high levels of nicotine can put youth at risk for developing a nicotine addiction which subsequently hinders brain development. Third, e-cigarettes expose youth users to harmful substances, like heavy metals, and are a gateway to smoking cigarettes.
How is vaping marketed?
E-cigarettes are marketed through various channels, including the internet, newspapers/magazines, TV/movies, and retail stores, with most money spent on television and print media.
Why is vaping so popular in the teenage community?
“These results suggest that vaping is leading youth into nicotine use and nicotine addiction, not away from it.” “Teens are clearly attracted to the marketable technology and flavorings seen in vaping devices,” explains Dr. Nora D. Volkow, director of NIH's National Institute on Drug Abuse.
Who is the target market for vaping?
The research highlighted that e-cigarettes were being targeted at two distinct consumer groups: The committed smoker, Young social smoker or non-smoker.
How does social media influence vaping?
The high visibility of e-cigarettes available on social media can foster awareness, encourage experimentation and uptake, and change social norms around vaping.
Do Vapes target youth?
The American Association of Pediatrics conducted a study that showed adolescents exposed to e-cigarette ads in retail stores were twice as likely to start vaping, and young adults similarly exposed were 25 percent more likely to start.
What age group is most likely to vape?
Teens and young adults. Gallup says that 20% of people age 18 to 29 vape, compared to 9% of people age 30 to 49, 7% of people age 50 to 64, and less than 0.5% of people older than 65. And, according to the Truth Initiative, 15- to 17-year-olds are 16 times more likely to vape than 25- to 34-year-olds.
How many teenagers are vaping?
2022 Findings on Youth E-Cigarette Use 14.1% (2.14 million) of high school students and 3.3% (380,000) of middle school students reported current e-cigarette use.
How can we get students to stop vaping?
Here are some practical steps schools can take to prevent and reduce teen vaping.Start Tobacco Education Classes.Peer-to-Peer Education.Getting Parents Involved in Tobacco-Related Education.Implement an Anonymous Reporting System to Report Vaping On Campus.Offer Counseling for Stress, Mental Health, and More.More items...•
How do smoking companies advertise?
Tobacco companies use experiential marketing at a variety of venues that attract young people. Bars and nightclubs have been, and continue to be, popular settings for experiential marketing. Before 1998, tobacco companies were also permitted to sponsor events, such as concerts and festivals.
Do tobacco companies target children?
Tobacco companies have decades of experience marketing their products to kids and teens. From ad campaigns to product placement to cartoon characters, Big Tobacco has spent big bucks on getting kids to start smoking.
Why does the tobacco industry target kids?
Marketing to Youth Tobacco ads suggest that smoking can fulfill powerful psychological needs like popularity, peer acceptance and a positive self-image. The tobacco industry knows that kids are too young to understand the consequences of smoking and addiction.
What to do if a 1 year old hits a vape?
If you suspect your child was exposed to liquid nicotine that was spilled on the skin or swallowed, call the Poison Center hotline: 800-222-1222 immediately.
How do cigarette companies target youth?
Scientific evidence shows that tobacco company advertising and promotion influences young people to start using tobacco. Adolescents who are exposed to cigarette advertising often find the ads appealing. Tobacco ads make smoking appear to be appealing, which can increase adolescents' desire to smoke.
The 3 main reasons youth use e-cigarettes - Truth Initiative
Youth vaping and using e-cigarettes is a public health concern. After a year of decline, vaping prevalence among teens increased in 2017.The rise in youth vaping and using e-cigarettes is a public health concern for several reasons.
How does the e-cigarette industry attract young people?
Using tactics like emotional appeal, celebrity endorsements, cartoons, and animation on social platforms are all highly effective at appealing to youth – and the e-cigarette industry is well aware of this. They use a variety of methods on social media that attract young people, encourage their followers to share and interact with their content, and ultimately purchase their products.
How many features are in e-cigarette ads?
Studies have looked closely at the type of content contained within e-cigarette video ads to measure over 40 features that are known to be appealing to youth. Experts have found that all e-cigarette ads included at least some type of youth-appealing content involving strong emotional appeal.
What are the flavors of e-cigarettes?
These flavors range from strawberry granola bar and watermelon to cotton candy and chocolate cannoli. According to the Truth Initiative, 43% of young people who had never used e-cigarettes before tried their first one because of appealing flavors. Middle schoolers who vape also report that their favorite flavors were fruits, candy, desserts, and other sweets, respectively. [6]
Do e-cigarettes advertise on social media?
While e-cigarette companies still advertise on traditional media (television, packaging, product placement, and print), they have found huge success in social media marketing. Up to 76% of youth are on social media, and 92% of teens aged 13-17 years use the internet on a daily basis. [5]
Do e-cigarette sellers offer scholarships?
[3] By offering these scholarships, e-cigarette sellers saw their brands being listed on university websites.
Is vaping legal in 2020?
In January of 2020, the FDA prohibited the sale of pre-filled cartridges for e-cigarettes in any flavor other than ment hol or tobacco . The CDC explains that several states and communities have also taken steps to restrict the sale of flavored vaping products. [7] Still, despite the vast evidence of Big Tobacco purposefully targeting young people for decades, we see these products heavily marketed online and in the media. And, as e-cigarette devices continue to fall into the hands of middle school and high school students, it is increasingly clear that the industry will continue to put profit over public health.
When was the first vape invented?
In 2003, pharmacist—and smoker—Hon Lik created the first commercially successful vape. Popular vape brand JUUL traces its origins back to two smokers who were seeking an alternative to cigarettes in 2005. Vape products have been in Canada since at least 2004, but e-cigarettes containing nicotine were only legalized and regulated at the federal level in May 2018.
How old was Samson when he started vaping?
Samson says, “You could be the biggest loser, but if you had a really nice vape, filled with good juice, and one of the popular kids was out of vape, they’d be hanging out with you.”. Samson was just 12 when he tried vaping for the first time and says by the age of 14, he was addicted.
How many followers does Voopoo have?
Vype Canada has an Instagram account that largely markets their products. VOOPOO has over 420,000 followers on their Instagram account, and their most recent posts include a vaping elephant, guys flexing their guns (and their vapes), and a vape duel between two young men for the affections of a girl.
How many views does Vape have on TikTok?
Look up #vapetricks and you’ll see more than five million posts on Instagram and a staggering 200 million views on TikTok, a social media app for creating short lip-sync or talent videos that is especially popular with teenagers. “Vape culture is undeniable,” says Samson. Instead of practising smoke rings in front of the bedroom mirror with a Benson & Hedges cigarette, on YouTube you’ll find tutorials on how to perfect the ghost, the dragon, and the vape bubble—where the vapour is literally trapped inside a soap bubble.
What is the flavour of a vype?
Vype’s display in the Queen Street West store (180 Smoke) could be mistaken for a Nespresso display and their flavours include dark cherry, ripe mango, classic peach, and fresh apple.
Where is Vype located?
Vype also had a free-standing display on King Street West in Toronto. With its black frame filled in with large green plants and roped-off entrance, it looked more like the entry point to an art installation. Vape companies have also been called out for creating e-juice flavours that blatantly appeal to teens.
What is the meaning of "A cigarette for the beginner"?
Tobacco companies marketed smoking to teenagers as an illicit pleasure, a rite of passage. “A cigarette for the beginner is a symbolic act. I am no longer my mother’s child, I’m tough, I am an adventurer, I’m not square…” a 1969 draft report to the board of directors of Philip Morris stated.
Why do teens vape?
A local high school student claims that “To many teens, vaping seems like a fun and rebellious way to let off some steam.” Many teens turn to vapes due to an increase in stress that they do not know how to deal with. As another high school student in the area asserts, “If we want to make a real difference in vape culture among teens, we should focus on helping teens find healthy stress management techniques while also informing them about the negatives of vaping.” Assemblies about vaping are extremely important as they inform students about all the negative effects of vaping, but the main problem lies in the fact that many teens don’t know how else to let off steam. Here are some recommended ways from WebMD to reduce stress while quitting smoke.
Is vaping a national epidemic?
Vaping is considered a nationwide epidemic, especially among high school and middle school students. To help combat this epidemic, school districts have started to include anti-vaping messages during school wide anti-drug assemblies. In hopes of shedding light on the negatives of vaping, these presentations offer statistics, numerous personal anecdotes, x-rays of damaged lungs, and sometimes graphic pictures of people’s faces being burned by a malfunctioning vaping device that exploded on them. While having these assemblies does give students exposure to the terrible effects of vaping, it doesn’t seem to encourage students who already vape to quit nor does it provide adequate support for students trying to quit, as according to the FDA nearly 3.58 million teens still use e-cigarettes.
How many youths saw e-cigarettes in 2016?
By 2016, nearly 4 out of 5 middle and high school students, or more than 20 million youth, saw at least one e-cigarette advertisement.
Why do people use e-cigarettes?
A study that included middle and high school students found that 43 percent of young people who ever used e-cigarettes tried them because of appealing flavors.
How many tweets did Juul get in 2015?
The number of JUUL-related tweets skyrocketed from a monthly average of 765 in 2015 to a monthly average of 30,565 in 2017. By the end of 2017, JUUL captured more than half of the entire e-cigarette market share.
How much is an e-cigarette scholarship?
Several e-cigarette companies are offering scholarships, ranging from $250 to $5,000, that involve asking students to write essays on topics like whether vaping could have potential benefits, according to the Associated Press. For example, one company asks applicants to write about whether e-cigarettes minimize smoking’s negative effects.
When did e-cigarettes start being banned?
There are few federal restrictions on e-cigarette marketing, allowing companies to promote their products through traditional outlets — such as TV and radio — despite a ban in 1971 on cigarette advertising ...
Does the Truth Initiative regulate e-cigarettes?
Truth Initiative has repeatedly called on the FDA to fully regulate e-cigarettes to reduce youth appeal, access and use. Learn more about e-cigarettes with the Truth Initiative resource: E-cigarettes: facts, stats and regulations. TAGS: e-cigarettes marketing.
Is menthol allowed in e-cigarettes?
The 2009 Family Smoking Prevention and Tobacco Control Act banned flavors in cigarettes — except menthol — to curb youth appeal, but flavors are still allowed in other tobacco products. E-cigarette companies capitalize on this gap in regulation by offering kid-friendly flavors, such as cotton candy and gummi bear, and packaging e-liquids to look like common food items.
What is the advertising for e-cigarettes?
Advertising for e-cigarettes has been heavily aimed at adolescents. Everything from the billboards to the packaging to the product itself has been aimed at teens. Ads on social media were widely distributed. From 2014 to 2016, advertising for vaping exploded and one study found that 78% of middle and high school students had been exposed to at least one advertisement.1Pods come in fun packaging and the different pods are flavored to be attractive to adolescents, with everything from mint to gummi bear to frosted sugar cookie. This is especially concerning because studies have shown that flavor is one of the most important factors adolescents consider in trying e-cigarettes.4The devices to aerosolize the pods are designed to look like anything from USBs to pens to inhalers. They can be personalized much like a cell phone case and backpacks have special pockets for the mod devices.
How can physicians help with vaping?
The other way physicians can help address vaping in adolescents is by participating in advocacy at a local, state or national level. Currently in the state of Missouri, e-cigarettes are not included in the definition of “Tobacco Products” and thus are not subject to the same restrictions as combustible cigarettes. The sale of e-cigarettes to those under 18 years of age is prohibited, just as with tobacco. But the only regulation in place for e-cigarette packaging is that the liquid must be in child-resistant containers. The American Academy of Pediatrics is currently advocating for Missouri to include e-cigarettes in smoke-free laws and to increase the minimum age to purchase electronic cigarettes to 21 years.16Organizations like the American Academy of Pediatrics and the American College of Physicians have both released position papers on vaping and offer further ways to join the fight. It is time for physicians to ask their adolescent patients about vaping and to provide education to the child and parents on the dangers of vaping. Physicians have the responsibility to be advocates for their patients working with medical organizations, state and local governments to address the adolescent vaping epidemic.
How does nicotine affect the brain?
Adolescent brains are still developing, and nicotine exposure has been linked with cognitive deficits and impairment in memory and executive function. Electronic cigarettes have been connected with increased impulsivity, with one animal study demonstrating that exposure to e-cigarette vapor during times of rapid brain growth (like during adolescence) can cause hyperactivity and impulsive behavior changes.4Another study looking specifically at the teen population found increased risks of physical fighting, attempted suicide, and alcohol/marijuana use when comparing non-users to teens who smoked or vaped.8
What is an electronic cigarette?
Electronic cigarettes are battery-operated devices that use an electric pulse to heat and aerosolize a flavored liquid that typically contains nicotine. They were first introduced to the U.S. in 2007, and they were advertised by the tobacco companies as an adjunct method to help patients quit smoking. This claim never had evidence to support it, as studies comparing the use of electronic cigarettes, placebos, and nicotine patches demonstrated no significant differences in abstinence rates.3But because e-cigarettes were seen as a treatment option, they were not subjected to the same regulations as combustible cigarettes. It wasn’t until 2016 that the Congress passed the Child Nicotine Poisoning Prevention Act, giving the FDA the authority to regulate e-cigarette packaging.1
Do e-cigarettes increase the chance of smoking?
There has also been evidence that suggests e-cigarette use increases an individual’s chance of using combustible cigarettes . Adolescents who use e-cigarettes are 3.6 times more likely to report using combustible cigarettes later in life.9Teens have also been shown to be more susceptible to addiction. We know that nicotine addiction often originates in adolescence with studies showing that close to 90% of adult daily smokers started before the age of 18.10Thus, e-cigarettes are effectively helping to create a new generation addicted to nicotine.
Is e-cigarette use increasing?
Electronic cigarette (e-cigarette) use has recently risen to the forefront of medical discussions across the country. A significant increase in e-cigarette use by adolescents has been observed over the last decade. This article discusses the targeting of adolescents by e-cigarette companies. It looks at how teenagers are uniquely affected by nicotine and at risk for progressing to using combustible cigarettes and marijuana. Lastly, it discusses the role of physicians in combating the spread of e-cigarettes.
Can vaping be used to inhale cannabinoids?
Many vaping devices can also be used to inhale cannabinoids. One study demonstrated that teens who use nicotine liquid in e-cigarettes were 3.6 to 4 times more likely to use marijuana in the next two years.1Another study demonstrated that 1 in 10 seniors in high school vape cannabis.6This should be extremely distressing to physicians and medical providers because it is known that marijuana is extremely harmful to the development of the adolescent brain and studies have actually shown changes in brain structure. As a result, deficits in attention, learning, and memory associated with cannabis use in adolescents has been reported.11One study demonstrated that high schoolers who use marijuana were four times more likely to have multiple sexual partners when compared to students who only use tobacco or alcohol.12A sizable portion of adolescents who use marijuana report symptoms of paranoia, anxiety and hallucinations.13. Adverse effects from marijuana use, including cannabis hyperemesis syndrome have become common among pediatric patients.14
Why Are Teens Vaping?
These factors usually include peer pressure, stress in school and even seeing relatives and friends who use e-cigarettes.
Why did Cassandra Cini start vaping?
Cassandra Cini, then a 19-year-old in Keene State College, stated that she began vaping because her boyfriend had a JUUL, which was popular among students. She also mentioned how a lot of college students regard vaping as a ‘fun thing to do' with friends. Cini states: In college, a lot of people have them.
How many vaping deaths in 2019?
On top of these issues, the Centers for Disease Control and Prevention (CDC) announced a vaping epidemic this year. [4] . As of November 20, 2019, there have been 2,290 cases and 47 deaths related to vaping in the U.S. Among the patients, the youngest was a 13-year-old.
How serious is the vaping problem?
How serious is the teen vaping problem? According to the Washington Post, research funded by the National Institute on Drug Abuse (NIDA) found that 30% of 12th-graders in the U.S. vaped nicotine at least once in 2018. [7] .
Why did Juul shut down?
Around November 2018, Vice reported that JUUL shut down it's Instagram and Facebook accounts in an attempt to counteract teen vaping. [14] But around this time, the brand has obviously become ingrained in teen and high school culture. The report also states researchers found that at least a quarter of JUUL's Twitter followers appeared to be under the age of 18.
When was Hooked on Juul published?
Hooked on JUUL: The Rise of the Teen Vaping Crisis. - Guide Authored by Corin B. Arenas, published on November 26, 2019. Youth vaping has grown rampant in recent years. With students stealthily Juuling indoors, the Walls Street Journal (WSJ) reports some schools began suspending teens and removing front restroom doors to prevent the habit.
Why do people use vapes?
Among middle school and high school students in the U.S. who have used vapes, the most commonly cited reason was 1) a friend or family member used them, followed by 2) vapes available in flavors , such as mint, candy, fruit, or chocolate, and the idea that vapes are 3) less harmful than other forms of tobacco, such as cigarettes.
Why did Stein investigate Juul?
Stein told a news conference he began investigating Juul after “hearing from friends about the devastation that this product had visited on kids’ lives – addiction, depression, bad grades, switching schools, medical treatment and more”.
Who makes Juul e-cigarettes?
Juul, in which Marlboro maker Altria Group took a 35% stake in 2018, makes e-cigarettes that resemble USB flash drives and work by vaporizing a nicotine-laced liquid. In its 2019 lawsuit, North Carolina said the company downplayed the potential harm its products can cause, fueling an “epidemic” of vaping among minors.
How much did Juul pay to settle the lawsuit?
Juul has agreed to pay $40m to the state of North Carolina to settle a lawsuit that accused the e-cigarette maker of marketing its products to minors. Miami condo collapse: death toll rises to 10 as search enters fifth day. Read more.
What does the Attorney General say about Juul?
Attorney general says of Juul: ‘Their greed is reprehensible’. The settlement, announced on Monday by North Carolina attorney general Josh Stein, is the first reached by the company with a state government. Photograph: Elijah Nouvelage/Reuters.
Did Juul admit wrongdoing?
Juul didn’t admit wrongdoing as part of the settlement. “We look forward to working with attorney general Stein and other manufacturers on the development of potential industrywide marketing practices based on science and evidence,” a Juul spokesperson said.
When was the first vape invented?
In 2003, pharmacist—and smoker—Hon Lik created the first commercially successful vape. Popular vape brand JUUL traces its origins back to two smokers who were seeking an alternative to cigarettes in 2005. Vape products have been in Canada since at least 2004, but e-cigarettes containing nicotine were only legalized and regulated at the federal level in May 2018.
How old was Samson when he started vaping?
Samson says, “You could be the biggest loser, but if you had a really nice vape, filled with good juice, and one of the popular kids was out of vape, they’d be hanging out with you.”. Samson was just 12 when he tried vaping for the first time and says by the age of 14, he was addicted.
How many followers does Voopoo have?
Vype Canada has an Instagram account that largely markets their products. VOOPOO has over 420,000 followers on their Instagram account, and their most recent posts include a vaping elephant, guys flexing their guns (and their vapes), and a vape duel between two young men for the affections of a girl.
How many views does Vape have on TikTok?
Look up #vapetricks and you’ll see more than five million posts on Instagram and a staggering 200 million views on TikTok, a social media app for creating short lip-sync or talent videos that is especially popular with teenagers. “Vape culture is undeniable,” says Samson. Instead of practising smoke rings in front of the bedroom mirror with a Benson & Hedges cigarette, on YouTube you’ll find tutorials on how to perfect the ghost, the dragon, and the vape bubble—where the vapour is literally trapped inside a soap bubble.
What is the flavour of a vype?
Vype’s display in the Queen Street West store (180 Smoke) could be mistaken for a Nespresso display and their flavours include dark cherry, ripe mango, classic peach, and fresh apple.
Where is Vype located?
Vype also had a free-standing display on King Street West in Toronto. With its black frame filled in with large green plants and roped-off entrance, it looked more like the entry point to an art installation. Vape companies have also been called out for creating e-juice flavours that blatantly appeal to teens.
What is the meaning of "A cigarette for the beginner"?
Tobacco companies marketed smoking to teenagers as an illicit pleasure, a rite of passage. “A cigarette for the beginner is a symbolic act. I am no longer my mother’s child, I’m tough, I am an adventurer, I’m not square…” a 1969 draft report to the board of directors of Philip Morris stated.