4 marketing tactics e-cigarette companies use to target youth
- 1. Offering scholarships Several e-cigarette companies are offering scholarships, ranging from $250 to $5,000, that involve asking students to write essays on topics like whether vaping could have potential benefits, according to the Associated Press. ...
- 2. Creating a buzz on social media ...
- 3. Sponsoring music festivals and events ...
- 4. Introducing appealing flavors ...
Do vaping companies target teens to get them to buy products?
While the Food and Drug Administration (FDA) recently announced it needs more time to decide whether e-cigarettes could remain on the market, or should be banned, anti-smoking activists continue to accuse vaping companies of targeting teens to buy their products.
Are vaping and e-cigarettes harmful to kids?
The CDC reports that in 2014, nearly 2.4 million middle and high school students were regular e-cigarette users. [1] Since the vast majority of these products contain nicotine, e-cigarette use and vaping can be highly addictive – especially to a young, developing brain.
Are e-cigarettes being marketed to kids?
“It shouldn’t be a surprise that youth use of e-cigarettes has skyrocketed when kids are being inundated with marketing for these products.” Frieden said the tactics are effective, and include online “viral” marketing that cannot even be measured.
How do e-cigarette companies market their products?
E-cigarette companies also take advantage of other marketing outlets, including the internet , retail environments and recreational venues and events. Youth and young adults are widely exposed to e-cigarette marketing and have high awareness of e-cigarettes, which are the most popular tobacco product among youth.
Who is the target market for vaping?
The research highlighted that e-cigarettes were being targeted at two distinct consumer groups: The committed smoker, Young social smoker or non-smoker.
Is Juul marketing to minors?
“The investigation found that Juul relentlessly marketed to underage users with launch parties, advertisements using young and trendy-looking models, social media posts and free samples even though its e-cigarettes,” according to the statement.
How do Vapes target kids?
Using Fruity and Kid-Friendly Flavors That Appeal To Youth Walk into any vape store and you will immediately notice the plethora of bright-colored packaging, animated characters, eye-catching designs, and sweet flavors – all of which appeal to young people.
How is vaping marketed?
E-cigarettes are marketed through various channels, including the internet, newspapers/magazines, TV/movies, and retail stores, with most money spent on television and print media.
Do tobacco companies target youth?
Tobacco companies have decades of experience marketing their products to kids and teens. From ad campaigns to product placement to cartoon characters, Big Tobacco has spent big bucks on getting kids to start smoking.
Did Juul advertise to teens?
E-cigarette company Juul, which at the height of its success dominated the market with its sweet flavors, has agreed to pay $438.5 million in a settlement with 33 states and one territory over marketing its product to teens.
Can vape companies advertise?
If you're already running a vape shop online, you probably know that it is literally prohibited to promote any tobacco products on Google Shopping Ads. Not just Google, other social media platforms like Facebook, Twitter, Snapchat, and Instagram have a strict policy against it.
Why are teens vaping?
Vaping among teens has recently skyrocketed, and many believe it is a safe activity. About 1 in 5 high school students vape, exposing them to nicotine, a highly addictive substance found in tobacco. Adults may use vaping to quit a nicotine addiction, but youth often start with vaping and graduate to cigarettes later.
How many teenagers are vaping?
2022 Findings on Youth E-Cigarette Use 14.1% (2.14 million) of high school students and 3.3% (380,000) of middle school students reported current e-cigarette use.
Do Vapes target youth?
Several studies suggest this growth is due to the influence of targeted advertising. The American Association of Pediatrics conducted a study that showed adolescents exposed to e-cigarette ads in retail stores were twice as likely to start vaping, and young adults similarly exposed were 25 percent more likely to start.
How many kids use e cigs?
2 millionAccording to the 2021 National Youth Tobacco Survey (NYTS), over 2 million U.S. kids used e-cigarettes in the first half of 2021, even as many schools remained closed because of the Covid-19 pandemic.
Why is vaping so popular in the teenage community?
“These results suggest that vaping is leading youth into nicotine use and nicotine addiction, not away from it.” “Teens are clearly attracted to the marketable technology and flavorings seen in vaping devices,” explains Dr. Nora D. Volkow, director of NIH's National Institute on Drug Abuse.
What percentage of JUUL users are under 18?
From the PATH Study, 31% of JUUL users were youth (aged 12–17 years). In the TLC study, 30% of current JUUL users were aged 15–17 years.
Why is vape advertising legal?
The reason vaping stores and companies can buy television ads is because they aren't included in the ban on tobacco advertising. For a history of what's been banned and when, click here. Congress banned tobacco companies from advertising on television in January 1971 with the Public Health Cigarette Smoking Act.
IS THE JUUL lawsuit real?
In November 2021, Juul Labs settled a case filed by the Arizona Attorney General that alleged the company's unlawful marketing practices targeted younger consumers and downplayed the risks associated with vaping. The case was settled for $14.5 million.
How do you know if your teenager is vaping?
There are warning signs to watch for if you suspect your child may be vaping. These include new health issues, behavior changes, unusual objects around the house, sweet or strange odors, and the use of vaping lingo with friends.