Vape juice (which may or may not contain nicotine) is available in flavours such as gummy bear, chocolate treat and cherry crush, while social media influencers demonstrate fun vaping tricks or ways to customise e-cigarette devices. There are even online vaping communities offering social support and connectedness.
Full Answer
Do social media posts make teens more susceptible to vaping?
Social media posts may make teens more susceptible to vaping, new Stanford research has shown. The finding, published recently in Nicotine & Tobacco Research, comes from the first study to use a cause-and-effect design to test how social media posts can influence teens' interest in vaping and e-cigarettes.
How has social media evolved into a vaping culture?
Today, social media is evolved into many other areas, including giving businesses a boost. This is particularly true for the development of vaping culture. It is a relatively new industry that has been on its rise for the last few years. Still, you can find a lot of vaping posts on Facebook, Twitter, Instagram, YouTube and other social nets.
Do Instagram-style posts promote vaping?
After teens viewed Instagram-style posts, some of which promoted vaping, the researchers asked about their intentions to vape. Participants who had seen more vaping-related posts said they were more likely to use e-cigarettes in the future.
What is the role of marketing in the vaping industry?
The proponents who are well-versed in the industry and are willing to educate people on all aspects of vaping. They often act as brand ambassadors. The marketers who directly aim at bringing traffic to the brands’ sites and increasing the sales. There is an abundance of vaping messages on social media.
Why are vaping companies being disciplined?
U.S. regulators moved to discipline vaping companies for inappropriately promoting their flavored nicotine formulas through so-called influencers on Facebook, Twitter and other social media sites.
What flavors of nicotine are in the Food and Drug Administration?
The Food and Drug Administration sent warning letters Friday to four companies that used paid social media influencers to pitch nicotine solutions to their online followers, including flavors like Watermelon Patch and Strawberry Kiwi.
Does the FDA warn about vaping liquids?
The posts didn't include a mandatory warning that the vaping liquids contain nicotine, which is addictive. The FDA, joined by the Federal Trade Commission, sent the letters to Solace Vapor, Hype City Vapors, Humble Juice Co. and Artist Liquid Labs. The companies did not immediately return calls and emails seeking comment Friday morning.
Does Juul use influencers?
In response to written questions from Senate lawmakers, Juul said in April it does not currently use paid social media influencers.
Can you smoke e-cigarettes?
E-cigarettes typically heat a flavored nicotine solution into an inhalable aerosol. They are largely viewed as less harmful than traditional paper-and-tobacco cigarettes and some adult smokers use them as an alternative source of nicotine. But health experts warn that nicotine can harm developing brains and recent research shows many teenagers are unaware they are consuming the addictive chemical when they vape.
How old do you have to be to sell tobacco?
Any brand that posts content related to the sale or transfer of these products must restrict it to adults 18 years or older. Whether this is even possible on social media is still open to question.
Is vaping a recreational activity?
Yet e-cigarettes are touted online as a harmless recreational activity. Vape juice (which may or may not contain nicotine) is available in flavours such as gummy bear, chocolate treat and cherry crush, while social media influencers demonstrate fun vaping tricks or ways to customise e-cigarette devices. There are even online vaping communities offering social support and connectedness.
Does Australia ban vaping?
But that legislation doesn’t ban online sales of tobacco products, including vaping products, and can do very little about advertisements from overseas websites.
Can you advertise tobacco products?
Ad creatives and landing page must not display or promote tobacco, tobacco-related products such as cigars, tobacco pipes, rolling papers, or e-cigarettes.
Does Twitter allow paid advertising?
Twitter’s policy on paid advertising “prohibits the promotion of tobacco products, accessories and brands globally”. But this does not extend to the content of individual accounts.
Is e-cigarettes safe for adolescents?
Despite the dangers of e-cigarettes, many adolescents have positive opinions about them. Surveys have revealed young people consider e-cigarettes to be a healthier and less addictive alternative to cigarettes, with fewer harmful chemicals and fewer health risks from second-hand vapour.
Does Curtin University have funding?
Curtin University provides funding as a member of The Conversation AU.
Do influencers vape for free?
Social media influencers vaping glamorously into their social media feeds are often not doing so for free. And new research suggests that calling out their pay-to-play posts as advertisements in a plain, obvious way might have an impact on young people.
Is social media considered commercial sponsorship?
Industry-backed social media activity is considered commercial sponsorship and technically should come with a disclosure in order to comply with Federal Trade Commission regulations, Klein said. And since the study was done, Instagram and Facebook have banned paid influencer posts that promote vaping and other tobacco use on their platforms.
Can influencers tag e-cigarettes?
Practically speaking, however, most influencers aren’t tagging their e-cigarette posts as advertisements or sponsored content and there have been no details provided on how the bans instituted by the platforms are being enforced, the researchers said.
Why do teens vape?
In fact, one of the most common reasons teens say they vape is the flavors. [3] There is an increased presence of e-cigarette companies on social media – most notably, by JUUL. This has led to some researchers to suggest that higher youth vaping rates are, at least in part, attributable to social media branding and marketing [8, 9].
Is e-cigarettes good for you?
Health Impacts of E-Cigarettes. E-cigarettes are sometimes described as a healthy alternative to traditional cigarettes [5]. They nonethe less are associated with similar health impacts as traditional cigarettes. Indeed, the Surgeon General suggests that both nicotine addiction and negative impacts on brain development could be linked to vaping [6].
Is social media good for vaping?
There are many benefits of social media, including increased social support, self-expression, and self-exploration. At the same time, unregulated advertising of e-cigarettes to youth through social media and advertising campaigns elsewhere can lead to the glamorization of vaping among young people; and this could lead to their use.
Can Instagram ban vaping?
Instagram bans influencers from promoting vaping products. By Siddharth Cavale. 2 Min Read. (Reuters) - Social media influencers will no longer be allowed to promote vaping, tobacco products and weapons on Instagram as the Facebook-owned platform doubles down on its existing ad policies banning the advertisements of such products.
Is e-cigarettes banned on social media?
The updated guidelines come on the same day the British Advertising Standards Authority (ASA) banned tobacco companies from promoting e-cigarettes on social media sites, following an investigation into their Instagram posts. The decision is unrelated to ASA’s move, an Instagram spokeswoman told Reuters.
Why is vaping so popular?
And it seems that e-cigarettes are the reason. In fact, vaping gained such an impressive popularity among former smokers because it helped them to quit tobacco.
Who is the most famous vaper?
Perhaps, the most famous vaper who draws the attention of young people is Austin Lawrence. Notorious for his tricks, he makes videos of himself manipulating vapor in ways that seem to defy all rational laws of physics. The videos get thousands of views and shares around the internet. Lawrence uses his Instagram account with almost 2 million followers as an advertising platform for his own vape brand.
What are some weird flavors of e-juice?
Other weird e-juice flavors available on the market taste like Red Bull, beer, bacon, crab legs, butter, espresso, Hot Dog, etc. Thanks to science, vape enthusiasts can experiment endlessly with the most bizarre juices.
Is vaping on social media?
There is an abundance of vaping messages on social media. And it has been growing every year. They can influence buying choices.
Is vaping a lifestyle?
In contrary to desperate struggling smokers who choose it as an alternative to smoking, most teenagers choose it as a lifestyle.
Is vaping safe?
Vaping is the new cool. It developed its own culture with its competitions, lounges, games and tricks. And since there are no scientifically proven facts that vaping cannot be safer than traditional smoking, the predictions for the culture are optimistic.
Is vaping legal for young people?
Vaping is attractive for young generations for many reasons. When e-cigarettes began to gain popularity, they were legal for young people. They implied a minimum level of danger, something youth knew they shouldn’t do but that seemed not as harmful as a regular cigarette.
