What do we know about vaping-related advertising on Twitter?
Vaping-related advertising is expected to grow as the vaping industry grows; people are exposed primarily to vaping advertisements on the Internet, and Twitter is an especially popular social medium among young people. The primary objective of our study was to describe the characteristics of vaping-related advertisements on Twitter.
Does the federal government hide information about vaping from the public?
According to Pew Research Center, more than two-thirds of Americans believe that the federal government “intentionally withholds important information from the public.” Well, the federal government does not sponsor ads that say vaping is likely safer than smoking, and that urge smokers to switch to e‑cigarettes.
What is false advertising in research?
This person is not on ResearchGate, or hasn't claimed this research yet. False advertising is the use of false, misleading, or unproven information to advertise products to consumers. The advertising frequently does not disclose its source.
Did Juul spend a record $1m lobbying against vaping regulations?
JUUL spent a record $1.2M lobbying against the regulation of their products / of vaping products. While JUUL claimed they were taking steps to reduce youth vaping, they were hiring more than 80 lobbyists to undermine efforts to ban flavored pods — which have been proven to be enticing to first-time, young vapers.
Can vaping products be advertised?
If you're already running a vape shop online, you probably know that it is literally prohibited to promote any tobacco products on Google Shopping Ads. Not just Google, other social media platforms like Facebook, Twitter, Snapchat, and Instagram have a strict policy against it.
How do I advertise my vape products?
11 Marketing channels to promote your vape shop onlineOrganic search. ... Facebook company pages. ... Facebook groups for vaping. ... Reddit communities for vapers. ... Industry vape magazines. ... Vape review sites. ... YouTube reviewers. ... Vape tricksters on Instagram.More items...
How do schools solve vaping?
Here are some practical steps schools can take to prevent and reduce teen vaping.Start Tobacco Education Classes.Peer-to-Peer Education.Getting Parents Involved in Tobacco-Related Education.Implement an Anonymous Reporting System to Report Vaping On Campus.Offer Counseling for Stress, Mental Health, and More.More items...•
Can vaping products advertise on TV?
The reason vaping stores and companies can buy television ads is because they aren't included in the ban on tobacco advertising. For a history of what's been banned and when, click here. Congress banned tobacco companies from advertising on television in January 1971 with the Public Health Cigarette Smoking Act.
How the vaping industry is targeting teens?
E-cigarette companies are targeting young people in Canada through advertisements that promote flavours, make health claims and push lifestyle benefits – all of which, critics say, flouts federal laws meant to prevent the promotion of vaping as a desirable activity for young people.
Can you promote Vapes on Tiktok?
"We strictly prohibit content that depicts or promotes the sale, trade or offer of tobacco, including vaping products, and we do not allow ads for these products.
Why do teens vape?
addiction, they like the “hit” they get from nicotine. appealing flavors (e.g. fruit, candy, dessert) devices are seen as trendy, or a status symbol. they consider vaping “harmless” and “safer than smoking” in order to quit or cut down on smoking.
Why students should not vape?
E-cigarettes contain a lot of nicotine, which is very addictive. Getting addicted to nicotine can make it harder for teenagers to focus and concentrate. E-cigarettes also contain chemicals that could cause cancer, and there are many reports of serious lung problems connected to vaping.
How do you stop youth vaping?
Reduce Young People's Exposure to E-cigarettesRestrict E-cigarette Use Around Young People. Don't let anyone use e-cigarettes or other tobacco products around young people. ... Visit Tobacco-Free Locations. ... Ensure School is Tobacco-Free. ... Make Your Home Tobacco-Free. ... Be an Example.
How many people smoke in a year?
This means an estimated 30.8 million adults in the United States currently smoke cigarettes.2 More than 16 million Americans live with a smoking-related disease. Current smoking has declined from 20.9% (nearly 21 of every 100 adults) in 2005 to 12.5% (nearly 13 of every 100 adults) in 2020.
How are smoking and vaping different?
The difference between smoking and vaping is that smoking delivers nicotine by burning tobacco, which can cause smoking-related illnesses, and vaping can deliver nicotine by heating a liquid in a much less harmful way.
In what year did the FDA say e-cigarettes could not advertise on TV?
1971Under federal law, tobacco companies have been barred from advertising on television and radio since 1971.
How do I advertise my vape products on Facebook?
POLICY. Ads must not promote the sale or use of tobacco products and related paraphernalia. Advertisements must not promote electronic cigarettes, vaporizers, or any other products that simulate smoking.
Can you advertise vape products on Instagram?
Instagram has banned the promotion of vapes and e-cigarettes. In a blog post, Instagram stated: "Branded content that promotes goods such as vaping, tobacco products and weapons will not be allowed. Can you advertise smoke shop on Facebook? "Selling or advertising tobacco products is not allowed on Facebook.
Where can I sell my vape online?
The 4 Best Platforms To Sell Vape Products. The best platforms that enable you to sell vape online and in person include Lightspeed, Shift4Shop, BigCommerce, and Franpos.
Can I sell my vape on Facebook?
Facebook and Instagram users of all ages can still post content related to alcohol, tobacco and vape products, as long as there is no intent to sell or exchange products of that sort.
Abstract
Introduction
- “Vaping” is the process of inhaling the vapor produced by converting liquid or plant-based substances into an aerosol product that contains an active ingredient (eg, nicotine, tetrahydrocannabinol [THC], cannabidiol [CBD]), flavoring chemicals, and solvents (eg, vegetable glycerin, propylene glycol) (1). Vaping has recently increased in popularity (2). First-generation v…
Methods
- Informed by previous literature (11), we compiled an initial list of vaping-related keywords. The popularity of these keywords on Twitter was checked by using Topsy.com, a free online service that provides historical estimates of the volume of tweets containing keywords of interest as well as sample tweets containing the keywords of interest. Through these searches on Topsy.com, w…
Results
- Among the 5,000 tweets that were randomly selected from the full sample of 403,079 vaping-related tweets, 1,743 (35%) were classified as vaping-related advertisements. Of these tweets, 282 (16%) were sent from @vapedeals, an online discount site based in the United Kingdom. These tweets were removed from analysis to avoiding skewing the sample by o...
Discussion
- This study highlights the presence of vaping-related advertisements on Twitter and identified very few tweets that advertised vaping as a cessation aid. Price discounts or coupons were frequently observed in our sample; this observation is similar to research findings using 2012 Twitter data (11). These incentives can entice potential consumers to make a purchase or help establish a lo…
Acknowledgments
- This work was supported by the National Institute on Drug Abuse at the National Institutes of Health (no. 5R01DA039455) to Dr Cavazos-Rehg. The authors thank Washington University School of Medicine research assistants Kidist Zewdie and Shalinee Mylvaganam for their assistance in coding the advertisement tweets. Top
Author Information
- Corresponding Author: Shaina J. Sowles, MPH, Department of Psychiatry, Washington University School of Medicine, 660 S Euclid Ave, Box 8134, St. Louis, MO 63110. Telephone: 314-362-4271. Email: sowless@psychiatry.wustl.edu. Author Affiliations: Melissa J. Krauss, Sarah Connolly, Patricia A. Cavazos-Rehg, Department of Psychiatry, Washington University School of Medicine…
References
- Farber HJ, Walley SC, Groner JA, Nelson KE, Section on Tobacco Control. Clinical practice policy to protect children from tobacco, nicotine, and tobacco smoke. Pediatrics 2015;136(5):1008–17. Cross...
- McMillen RC, Gottlieb MA, Shaefer RMW, Winickoff JP, Klein JD. Trends in electronic cigarette use among U.S. adults: use is increasing in both smokers and nonsmokers. Nicotine Tob Re…
- Farber HJ, Walley SC, Groner JA, Nelson KE, Section on Tobacco Control. Clinical practice policy to protect children from tobacco, nicotine, and tobacco smoke. Pediatrics 2015;136(5):1008–17. Cross...
- McMillen RC, Gottlieb MA, Shaefer RMW, Winickoff JP, Klein JD. Trends in electronic cigarette use among U.S. adults: use is increasing in both smokers and nonsmokers. Nicotine Tob Res 2015;17(10):1...
- Brown CJ, Cheng JM. Electronic cigarettes: product characterisation and design considerations. Tob Control 2014;23(Suppl 2):ii4–10. CrossRefexternal icon PubMedexternal icon
- Leduc C, Quoix E. Is there a role for e-cigarettes in smoking cessation? Ther Adv Respir Dis …
Tables
- aNo images provided in this article because of copyright restrictions on reproduction of Twitter images. Abbreviation: E, electronic. a To choose 4 Twitter handles, we searched our analyzed sample of vape advertisements for Twitter handles that had a large number of followers and that marketed specific types of vaping-related products, as determined by their Twitter handle profile…